19–20 May 2016
The Curve Theatre, Leicester

Cycle City Active City Leicester

Speakers at Cycle City Active City 2016

Speakers are shown in the order they confirmed...

Jon Orcutt Louise Seymour Janet Hudson

Jon Orcutt

Director of Communications and Advocacy
Transit Centre

Jon Orcutt has nearly 30 years experience implementing and advocating for sustainable transportation in cities.  He is currently advocacy and communication director at TransitCenter, a foundation and thought-leader on transportation policy in the U.S.  Prior to joining TransitCenter, he consulted with governments, organizations and companies on urban transportation strategies, traffic safety, bike share systems and bicycle transportation. Jon was Director of Policy at the NYC Dept. of Transportation from 2007 to 2014. He oversaw development of NYCDOT’s strategic plan and was a leader of the team that delivered major design innovations to New York City streets. Jon managed the creation of the CitiBike bike share system and development of the ambitious Vision Zero approach to traffic safety. Jon had previously served as executive director of both Transportation Alternatives and the Tri-State Transportation Campaign, two leading New York civic organizations that shaped America’s approach to transportation innovation since the 1980s and 90s. 

Louise Seymour

Head of Development Projects
Leicester City Council

Louise has worked in the public sector and quasi public sector for over 27 years, spending time in local authorities in the South of England and in the Midlands, as well as an 8 year period with an Urban Regeneration Company in Nottingham. As a qualified town planner, in her early career she worked in local authorities in both policy and development management roles. She has spent the last 16 years working in the East Midlands taking forward regeneration plans and implementing public sector led regeneration projects. In January 2012 she joined Leicester City Council as Head of Development Projects, establishing a team within the Council facilitating and delivering a range of capital development projects.  In this role she acts as client and lead officer on directly delivered Council projects and in other areas she works alongside development partners to deliver priority projects. Currently she is responsible for leading a team which has secured £25M funding to deliver the first phase of the City’s Waterside Regeneration, involving the acquisition of land interests, the preparation of CPO and the procurement of a development partner.

Janet Hudson

East Midlands Recreational Manager
British Cycling

Janet Hudson is the East Midlands Recreational Manager for British cycling.  Working in partnership with Leicester City Council she has helped develop Sky Ride Leicester to become one of the UK’s biggest.  The partnership has gone on to establish the Leicester Castle Classic, an elite professional race, adding supporting amateur sportive and triathlon challenge events to create the Castle Classic week-end.  Janet leads the development of Breeze Champions in Leicester who have formed the Leicester Women’s Velo, Leicester’s fastest growing cycling club.  She works with the Ride Leader volunteer workforce to deliver a programme of local rides and support Ride Leicester’s mobile bike parks at festivals across the City.  Janet Tweets at @bc_leics.

Phillip Darnton Chris Boardman Kate Fillin-Yeh

Phillip Darnton OBE

Executive Director
Bicycle Association

Principal career with Unilever, - President of Lever Brothers Canada; Managing Director of Unilever Brazil; adviser to Chairman of Unilever on global strategy.

Appointed to main board of Reckitt and Colman, as director of global marketing.

Joined Raleigh Industries as chairman and chief executive in 2000. President of the Bicycle Association 2004-2008, and since then as Executive Director, and member of the Confederation of European Bicycle industries.

Served on the National Cycling Strategy board,  becoming chair in 2004.

Chair of Cycling England, formed by the Department for Transport, from its inception in 2005 until its abolition in 2011. Awarded OBE for services to cycling in 2011.

Currently, chair of the Cycle Rail Working Group for the DfT; Chair of the Association of Bikeability Schemes (TABS). Chair of Brompton Bike Hire and of Love to Ride. Also a member of the DfT's advisory High Level

Chris Boardman MBE

Policy Advisor 

British Cycling

Chris Boardman MBE is British Cycling’s policy adviser. He is an Olympic gold medallist, three times breaker of the world hour record and worn the yellow jersey in the Tour de France. Chris also works as a commentator for ITV and the BBC, he sat on the National Cycling Strategy Board and co-founded Boardman Bikes.

Kate Fillin-Yeh

Program Director
North American City Transport Officials (NACTO)

Kate Fillin-Yeh is the Program Director of NACTO’s Bike Share Program, a multi-year, grant-funded initiative to evaluate best practices in bike share programs throughout North America, with a focus on strategies for reaching under-represented groups.

Kate is a transportation planner and policy maker.  She comes to NACTO after eight years at the New York City Departments of Transportation and of City Planning where she designed and implemented the nation’s largest and most heavily used bike share program, Citi Bike.

Robert Goodwill MP Andy Salkeld Sir Peter Soulsby

Robert Goodwill MP

Minister for Transport

Andy Salkeld

Cycling Coordinator
Leicester City Council

Andy has represented Leicester City Council on all aspects of cycling development since 2004. He recently developed the Cycle City Action Plan to lead on aspects of Infrastructure, Promotions, Training and Engagement. He volunteers for Motion Disabled, Leicester Wheels for All and as a Panel Judge at Leicester Comedy Festival. He also has a season ticket at Middlesbrough FC.

Sir Peter Soulsby

City Mayor, Leicester

Sir Peter Soulsby has had the privilege of serving the people of Leicester for almost half a century. He has represented the city as a councillor, an MP, leader of the council and also as City Mayor. Leicester has been his home throughout and he is enormously proud to have spent most of his life working in Leicester.

Carl Smith Rachel Aldred David Moores

Carl Smith

Professor of Landscape Architecture
The University of Arkansas

Carl Smith is an Associate Professor with tenure at the University of Arkansas, Fayetteville. He holds degrees in Environmental Science, Landscape Architecture and Urban Design, and a doctorate in sustainable housing. He has taught landscape architecture and urban design at the University of Sheffield and Edinburgh College of Art, and served as a visiting critic at Kansas State University. Dr. Smith is a British Chartered Landscape Architect and has practiced landscape and urban design throughout the UK and, latterly in Northwest Arkansas. His professional projects have included town extension master plans; townscape analyses and strategies; park and greenway masterplans; and concepts and detailed designs for a wide range of public spaces. Dr. Smith’s primary research focuses on the implementation of sustainable design and development, with a particular focus on housing environments. He is primary author of the book Sustainable Residential Landscapes: A Checklist Tool (Wiley-Blackwell) and he has been widely published in scholarly journal and professional publications including the Journal of Urban Design; the International Journal of Art and Design Education; and The International Journal of Sustainability in Economic, Social and Cultural Context. In 2015 Dr. Smith was appointed Associate Editor of the International Journal of the Constructed Environment. He has delivered lectures on sustainable housing issues in Europe, South America and the USA to bodies such as The British Landscape Institute, The American Society of Landscape Architects, The American Planning Association, The International Federation of Landscape Architects and The European Council of Landscape Architecture Schools. 

Rachel Aldred

Senior Lecturer
University of Westminster


Dr. Rachel Aldred is a Senior Lecturer in Transport at Westminster University. Her specialist area is cycling and in relation to this, she has used a range of methods from qualitative interviews, to mathematical modelling, to surveys and GIS. Her research has been funded by research councils, DfT, TfL and others and she has published this work in outlets from the Journal of Transport Geography to The Guardian. Rachel's personal website is at rachelaldred.org and she Tweets at @RachelAldred

David Moores

Public Realm Technical Director
Project Centre

David Moores is a highly experienced chartered landscape architect, specialising in streetscape and urban design from outline proposals through to implementation, for both local government and private clients.   David's understanding of urban lighting and traffic engineering informs his streetscape designs which have won numerous major awards in recent years including Walworth Road, Rye Lane, Exhibition Road and Kensington High Street streetscape project winner of Civic Trust Awards.

Ruth Tennant Collette Clensy Professor John Parkin

Ruth Tennant

Director of Public Health
Leicester City Council

Ruth has been Director of Public Health for Leicester City Council since 2015 where her role includes public health and sports and leisure services. Before that, Ruth was Deputy Director of Public Health in Coventry City Council after numerous roles in the NHS. Ruth has also worked at the Audit Commission, King’s Fund and European Parliament and has been a non-executive director in a number of NHS organisations. Ruth is a keen runner and novice cyclist.

Collette Clensy

Marketing Manager
Giant Bicycles UK

Collette Clensy is the UK Marketing Manager for Giant UK.  With 18 years’ experience she has been influential in the changing face of marketing the brand and improving the consumer retail experience.  Spearheading the Giant Brand Store programme, Collette was instrumental in creating high street retail shopping experiences for cycling consumers, she went on to support the global roll out of the Giant Store programme.  As the UK representative for Liv, Giant’s dedicated women’s brand, she was at the forefront of the fledgling brand’s UK Launch; she is passionate about driving consumer and social awareness of women’s cycling as well as elevating the Liv shopping experience and advocating increased opportunities for female cyclists.   As a long term member of the Giant UK family she is an enthusiastic and energetic person who is passionate about the brand and strongly believes in promoting happy cycling experiences for all.

Professor John Parkin

Professor of Transport Engineering
University of the West of England

John Parkin worked for consulting engineers before joining academia, and he is now Professor of Transport Engineering at the University of the West of England. He has been involved in all stages of the promotion of transport schemes including policy formulation, modelling and forecasting, operational analysis and economic appraisal, design and construction. He has experience across all modes of transport and has a particular specialism in cycling. He leads the team evaluating the West Local Sustainable Transport Fund intervention and a work package considering the interactions between autonomous vehicles and other road users.

He is a member of the Institution of Civil Engineers Transport Expert Panel and represents the ICE on the Department for Transport Cycle Proofing Group. He has been very active in linking research with practice and has provided training on a number of continuing professional development courses, and contributed to transport practitioner conferences.

Antonia Roberts Sally Cairns Torben Aagaard

Antonia Roberts


Antonia manages Bikeplus a new project supporting the development of bike share and the Shared Electric Bike (EAPC) Programme. She has 15 years experience working in the field of sustainable transport. Antonia was part of the team which set up Carplus in 1999 and spent 10 years helping to nurture the newly emerging car club industry, developing the information programme and accreditation scheme amongst other projects. For the previous 5 years Antonia managed the Active Travel Project promoting walking and cycling at the Universities and Hospitals in Leeds for Sustrans.

Dr Sally Cairns

Senior Research Fellow

Dr Sally Cairns is a Senior Research Fellow working at both the Transport Research Laboratory and University College London, and has been involved in transport research for nearly 25 years. Her primary research interests relate to transport policy, traffic reduction and travel behaviour change, with a focus on the evaluation of innovative transport policies after real-world implementation. Recent research has included involvement in a major study on electrically-assisted bikes (www.smart-ebikes.co.uk). Other research topics have included: ‘smarter choice’ or ‘demand management’ measures (particularly workplace travel plans, school travel plans and town-wide strategies to promote more sustainable travel); child road safety; aviation and climate policy; home shopping; teleconferencing; the effects of reducing road-space for car traffic; alternatives to conventional car use (including rental, car clubs, car sharing and taxis); and the promotion of walking, cycling and public transport. 


Torben Aagaard

GoBike Copenhagen Bike Share Company

Having been involved in a number of international IT companies on a top managerial level during the past 15 years, Torben has a significant experience doing Business Development in complex environments.

A strong network and an ability to identify options has often put Torben in the position as the centre of a network with leading competencies – it being through one of the 50+ companies Torben has been in charge of purchasing and merging into larger organisations, or simply – being a firm believer of”Good to Great” – as the natural centre of any dynamic project. Torben has worked in – and been in charge of – organisations anywhere from 2 to 1.500 people throughout his career. 

Mark Strong Helen Adlington Alex Ingram

Mark Strong

Managing Consultant
Transport Initiatives

Mark Strong has over 25 years professional experience of working on sustainable transport and cycling.One of a handful of UK experts in cycle monitoring, he wrote Cycling England’s guidance, and in 2011 carried out a major review for monitoring cycling for Birmingham City Council. Mark has also carried out many cycle audits, cycle parking reviews and cycle strategies across the UK. Before joining Transport Initiatives Mark was ERCDT’s south east coordinator, following 11 years at Sustrans. 


Helen Adlington

Design Manager
TfL in-house design team (Outcomes Delivery)

Helen is a Design Manager for Transport for London’s In-House design team within the Surface Transport directorate.  Helen’s team are responsible for designing some of London’s high profile and innovative cycle infrastructure including Cycle Superhighways East-West (CS3) & North-South (CS6), with a focus on providing high capacity, safe, direct cycle routes through the heart of London.

Helen has 16 years of industry experience across in both the public and private sector across London and the home counties, her highway design experience spans a variety of modes from bikes to buses & ferries to footways.

Alex Ingram

Board Member

Cycle Embassy of Great Britain 

Alex Ingram has been an active cycle campaigner for many years in London and has been active in his many branches of the London Cycle Campaign, assisting with key campaigns such as Space for Cycling. He has been on the board of the Cycling Embassy of Great Britain since 2014 and he assists regularly with infrastructure safaris and occasionally contributes to the popular weekly Blog Roundup and other publications.


Helen Donnellan Phil Jones Katie France

Helen Donnellan

Inward Investment Director
Leicester City Council

Helen Donnellan is Inward Investment Director at Leicester City Council. She joined the council in January 2014, and is directly responsible for promoting the city to potential investors looking to relocate from outside Leicester, and for helping existing businesses in Leicester who are looking to expand. While at Leicester City Council, Helen and her team have secured significant investment from a number of companies including large scale projects creating hundreds of jobs from IBM and Hastings Direct.

Helen previously worked in Cambridgeshire where she was responsible for Inward Investment for the area’s Local Enterprise Partnership and its Enterprise Zone – Alconbury Enterprise Campus, a 150 hectare site. 

Helen has a background in marketing and is a member of the Chartered Institute of Marketing. Before joining the public sector, Helen worked for Dow Jones as Head of Marketing and Communications across Europe, the Middle East and Africa.

Phil Jones

Managing Director
Phil Jones Associates

Phil is the Managing Director of Phil Jones Associates, a transport planning and urban design consultancy with offices in Birmingham, London, Reading and Bristol.

Phil has extensive experience in the planning and design of highway and other infrastructure, with particular expertise in traffic analysis, and transport planning for active travel modes. He is part of the team that wrote Manual for Streets for the Department for Transport, published in 2007 and was joint editor for Manual for Streets 2 for CIHT/DfT/CABE.  Phil is a member of the DfT’s Cycle Proofing Working Group, advising on how new transport infrastructure should take account of cycling, and is a technical adviser to British Cycling.  Phil chaired the steering group and acted as editor for the Welsh Government’s Active Travel Design Guidance, which supports the Wales Active Travel Act and was published in December 2014. 

During 2013/14, Phil jointly led a study of international best practice of cycling infrastructure for Transport for London, which involved visits to 14 cities in Europe and elsewhere.  The report was published in December 2014 and informed the revised London Cycling Design Standards (LCDS). Phil has extensive experience in training and has been delivering courses on the application of the LCDS on behalf of TfL since 2011.  The training content has been updated continuously to reflect the changing policy background in London, including the growing emphasis on segregation.

Katie France

Project Coordinator
Living Streets

Katie is a regional Project Coordinator for Living Streets and has delivered the Walk to School Outreach Project (2012-2015) and Walk To Project (2015-2016) in Leicester, both funded by the Local Sustainable Transport Fund. 

Delivering against specific targets Katie engages with a range of stakeholders including schools, families, workplaces, community groups and local authorities. The projects aimed to influence behaviour around walking and increase the number of children walking to school, the number of employees walking to work, and the number of people walking short trips within their local communities.

Katie has strong skills in project management, partnership working and communications as well as an MSc in Environmental Psychology.

Matthew Cerrone Keith Irving

Matthew Cerrone


Matthew has 11 years’ experience in highway design and construction having been involved in various high profile projects such as the Olympics and Paralympics Route Network for London 2012 and the Barclays Cycle Superhighways. More recently, Matthew has been seconded to Conway AECOM delivering highway schemes in Northwest London for TfL on the London Highways Alliance Contract.

Hannah Graham

Transport Planner
Newcastle City Council

Hannah joined JMP Consultants Ltd as a Transport Planner in September 2014. Supporting both public and private sectors clients, Hannah specialises in influencing travel behaviour. Hannah is currently assisting in the Tyne and Wear LSTF programme delivery team.

Keith Irving

Chief Executive
Cycling Scotland

Keith Irving became Cycling Scotland Chief Executive in July 2014. He is responsible for leading Cycling Scotland, raising the profile of the organisation and delivering the Cycling Scotland vision to establish cycling as a mainstream, attractive and practical lifestyle option. Previously he led Living Streets Scotland for 6 years and has worked in transport planning and policy. He chairs the Cycling Action Plan Delivery Forum and serves on the Road Safety Operational Partnership Group.

Helen Ramsden Robert Snowball Jessica Fox-Taylor

Helen Ramsden

Head of Active Travel & Travel Choices
Transport for Greater Manchester

Helen Ramsden is the Head of Active Travel at Transport for Greater Manchester. Her role includes leading Greater Manchester's ambitious cycling agenda and overseeing the delivery of their Cycle City Programme, the largest investment in cycling outside London. Helen previously worked for Transport for London.

Robert Snowball

Senior Specialist Transport Planner
Newcastle City Council

Robert has over 12 years worth of experience in working in the Transportation Sector, both in the private sector and for two Local Authorities, mainly specialising in Sustainable Transport.  His experience includes establishing Bikeability cycle training schemes and then managing the delivery of training to children and adults, working on a range of projects as part Newcastle’s Cycle City Ambition programme, as well as involvement with successful projects to deliver sustainable transport infrastructure and the promotion of the use of sustainable and active modes of transport at schools, workplaces and to the wider population.  

Jessica Fox-Taylor

LSTF Project Manager
Bath and North East Somerset Council

Jessica has worked in Bath and North East Somerset for 8 years; has an undergraduate in Psychology and previous experience working as a journalist for local newspapers. The Local Sustainable Transport Fund was the ideal opportunity to combine this skill set to support behaviour change through engagement, marketing and infrastructure. The cycle hire project that re-booted in central Bath took all of these elements into account when specifying and marketing a product that tidily slotted into the local niche they identified. As she prepares her dissertation proposal for an Msc in Transportation Planning it is perhaps no surprise that Cycle Hire is the main focus.

Marian Marsh Eddie Jackson Elizabeth Barner

Marian Marsh

Transport Planner
Reading Borough Council

Marian Marsh is a Transport Planner with Reading Borough Council, working in the field of Sustainable Transport. She also works collaboratively with transport planners across Europe on several EU projects in the fields of public transport, access for people with disabilities and active travel.

She previously worked as a Planner in Tyne and Wear, Transport Planner in Sheffield and York, as Rail Projects Officer for WYPTE and a part-time University lecturer at Sheffield Hallam University. She has an MA in Town and Regional Planning and is a chartered member of CILT and RTPI, having previously been a member of the RTPI Transport Panel and the the RTPI Yorkshire Branch Women and Planning Committee. 

She has travelled extensively across Europe by public transport and is always on the lookout for examples of good planning practice. She has taken part in exchanges with German planners and speaks German fluently. 

Eddie Jackson

Principal Transport Planner
Royal Borough of Greenwich

Eddie is a Principal Transport Planner at the Royal Borough of Greenwich, and has been working since 2014 to deliver the Borough Cycling Strategy – particularly Greenway and Quietway routes.  He also leads on the Borough’s Car Club and Electric Vehicle projects, as well as helping deliver major events like the Tall Ships Festival.  Prior to joining Greenwich, Eddie was a consultant with CH2M, working with local authorities in the south of England to deliver LSTF projects, and with TfL on the London 2012 Olympics TDM Programme.

Elizabeth Barner

Leicester Cycling Campaign Group

Elizabeth has worked or volunteered in cycling for nearly 20 years, most recently as Treasurer of Leicester Cycling Campaign Group. She is a past staff member of Cycling UK (CTC) where her work increased cycling amongst under-represented groups. She was also involved in the CycleLogistics project, aiming to improve goods transport for urban settings.

Martin Key Eric Ludlow Alison Kennedy

Martin Key

Campaign Manager
British Cycling

Martin Key is British Cycling’s Campaigns Manager. He has worked for number of transport and sporting organisations and obtained an MSc in transport planning and management.

Eric Ludlow

Leicester Cycling Campaign Group

As a founder member of, and press officer for, the Leicester Cycling Campaign Group, Eric is directly involved in making life better for anyone cycling in and around Leicester. He is interested in all things bicycle-related - from pedalling to the shops to long distance touring. In addition to the LCCG, Eric is active in the Leicester Forest Cycling Club, Sustrans and British Cycling.

Alison Kennedy

Birmingham City Council

Alison Kennedy is a Senior Transportation Officer at Birmingham City Council.  Alison has 20 years’ experience in sustainable transport planning and a particular passion for cycling.  Previous roles include Sustainable Travel Officer at Centro, Infrastructure Manager (Cycle Shrewsbury) at Shropshire Council and Transport Planner at Allott and Lomax Consulting Engineers.

Lars Strömgren Carlton Reid Paul Tuohy

Lars Strömgren

Swedish Cycle Campaign/ECF

Carlton Reid


Carlton has been a writer for 30 years. Travel pieces have appeared in National Geographic Traveller and The Guardian. He is the executive editor of BikeBiz.com, a freelance, roving role. He started writing during an editorial internship on Bicycle Times magazine in 1986. 

BikeBiz.com, his then one-man website, came joint second with BBC.co.uk in the European Online Journalism Awards 2000 and was ‘highly commended’ in the B2B website category of the PPA Awards for Editorial Excellence 2004. In 2008, Quickrelease.tv won the ‘best use of blogging’ award in the North East Digital Awards.

Paul Tuohy


Paul has spent 30 years working in non-profits as a highly successful fundraiser and charity leader. He has been responsible for millions of pounds of increased income for the causes he’s worked for including YMCA, RNIB and Action Medical Research (AMR). His innovative approaches to fundraising still generate funds for his previous charities even today.  Paul specialises in repositioning charities to increase their impact, as he did successfully with AMR and Missing People. He now plans to do the same with Cycling UK (formerly CTC). A life-long cyclists in both sport and for pleasure, Paul is now positioning one the oldest cycling movements in the world to enhance its position as the authoritative voice for cycling in the UK. ‘We are not so much reinventing ourselves but shining a light on the amazing work we already do and championing the need for normalised cycling for everyone.”

Ashok Sinha Ian Beasant Erik Tetteroo

Ashok Sinha


After a PhD in renewables and working on climate change models Ashok moved into policy with Forum for the Future and then advocacy, heading up Jubilee Debt Campaign. He helped create and lead Make Poverty History, led the Climate Coalition and is now the Chief Executive of London Cycling Campaign.

Ian Beasant

Managing Director

Ian Beasant, Managing Director of Giant UK is a leading industry figurehead with 25 years’ experience working for the brand.  He has been instrumental in the changing face of the cycling industry as well as the evolution of the market perception of Giant, to the performance brand that it is today.  With a hands-on management approach he immerses himself in every aspect of the business bringing with him in-depth industry knowledge and a wealth of experience.  With previous positions in the company including Marketing Manager and Sales and Marketing Director, his expertise and insight is deep rooted, in more recent times he was named East Midland Director of the Year by the Institute of Directors.  He has focused on making Giant’s UK operation capable through product and promotion of the brand, his forward thinking and lively approach distinguish him as a global example to other Giant sales companies.  His positive attitude work ethic and love of the brand contribute significantly to the overall success of the UK business.

Erik Tetteroo

Dutch Cycling Embassy

Erik Tetteroo is a consultant at APPM for urban planning and mobility. His main interest lies in the interaction between city development and bicycle-inclusive mobility. As a former architect Erik attaches great value to attractive design solutions and the quality of public space. Since 2008 Erik works at APPM as a consultant on various topics such as real estate, urban design, mobility and infrastructure, and has recently graduated as Master City Developer at the University of Rotterdam and Technical University of Delft. Erik is involved in the Dutch Cycling Embassy as the representative for the UK, and has organized workshops in cities like Miami, Denver, Berlin, Helsinki and Göteborg. He has lectured at conferences in cities such as London, Leeds and Newcastle, and guest lectures at Colorado University. Due to his broad (international) experience and knowledge Erik is the main cycling policy advisor for the Ministry of Transport & Environment in The Netherlands.

Dominic Smith Nick Webster John Dales

Dominic Smith

Cycling Infrastructure Officer
Transport for Greater Manchester

Dominic Smith has a broad background in transport strategy, sustainable travel, traffic management and road safety.  His personal passion for cycling, and desire to enable more people to enjoy the pleasures of travel by bike, led to him moving to TfGM in early 2015 to take up his current post of Cycling Infrastructure Manager.  He had previously held senior roles both in district authorities in Greater Manchester, and in consultancy.  In his current role, he has overall responsibility for the delivery of Greater Manchester’s £42m CCAG programme, working closely with each of the ten district highway authorities, and takes a leading role in planning for the future as Greater Manchester seeks to get ever more people on their bikes.

Nick Webster


Nick leads AECOM’s Traffic Engineering team in Newcastle and has been at the forefront of developing step-change infrastructure for cyclists across a number of major projects in the North East region. In particular, Nick has developed the design of segregated cycle corridors in the north and south areas of Newcastle, adopting an ‘all modes’ approach and working collaboratively with key stakeholders.

John Dales

Urban Movement

John is Director of Urban Movement, a consultancy specialising in transport planning and the design of urban streets and spaces. With an MSc in Transport from Imperial College/ University College London, he began life as a transport professional in 1984, working first as a traffic engineer for JMP Consultants, and next for the London Borough of Newham. He joined urban design consultancy Urban Initiatives in 1996, and established Urban Movement at the start of 2010.

His work over the past decade has focused on two related fields of endeavour: the access and movement aspects of complex urban development projects; and the design of multi-functional, accessible and safe streets in town and city centres, and around stations. John is Chair of the Transport Planning Society, a Trustee of Living Streets, a streets design advisor to several UK local authorities, and author of the monthly ‘Street Talk’ column in Local Transport Today.

Mark Smith Pete Zanzottera Hannah May

Mark Smith

Project Manager
Cycle Derby

Mark Smith is the Project Manager for Cycle Derby and has fronted the team for 14 years.

He has been instrumental in increasing cycling in Derby and was the driving force behind the hugely successful national BMX track installation and the Park Bikeworks Derby's first, free secure cycle parking hub. Mark has developed a wide range of cycling options that cater for every age and every ability.  

Following a successful career in the Army Mark spent several years teaching, writing resources and lesson plans for the Princes’ Trust before finally settling with the Cycle Derby project. He is also one of the biggest losers ever on Bargain Hunt!

Pete Zanzottera

Freelance Consultant

Pete Z has worked on cycling projects for over 20 years in both public and private sector. He is now self-employed and continues to work and campaign for liveable cities and neighbourhoods. His groundbreaking work on physical literacy for early years children has involved putting balance bikes and trained staff in nurseries and schools and is proving to bring forward physical development and the age children learn to cycle. 

Pete also continues to facilitate meetings and speak at conferences; he also works on a number of national and international programmes. He is currently an advisor for the Bike+ Shared Electric Bike programme and sits on the CityConnect Advisory Group in his home region of West Yorkshire.

Hannah May

Transport Development Officer
Leicester City Council

Hannah manages a number of projects within Leicester City Council’s Local Sustainable Transport Team focussed on encouraging walking and cycling, including setting up and managing the city’s Wheels to Work scheme.

Stuart Johncock Tim Philpot Theo Panayi

Stuart Johncock

Head of Supporter Engagement

Stuart Johncock is presently the Head of Supporter Engagement at Leicester City Football Club having worked for the Club for over 5 years in a variety of sales and marketing roles. Previously to this he studied a BSc in Sport and Exercise Science at the University of Chester followed by a MA in Sports Business Management at Coventry University. He has recently been enrolled as a guest Lecturer at the International Football Business Institute in Brussels. On top of all this, he is an avid Sports Fan. He enjoys watching and playing all sports, this includes football (unsurprisingly), tennis, cricket, cycling, rugby, as well as ski and water sports.

Tim Philpot

Road Safety Section Leader
Wolverhampton City Council

Tim has a long and varied career in road safety and sustainable travel first with Birmingham and latterly Wolverhampton City Councils.  His current role includes development and implementation of Wolverhampton’s  Active Travel Strategy, for which he determined the tender details, engaged with the development of the strategy and guided it to final adoption.   Other current duties include engagement with cycling and walking stakeholders, transport advice to the Planning Application process, and engagement with data gathering, monitoring, and transport modelling processes.  Previous experience includes management of road safety education, training and publicity, school crossing patrols, the safer routes to schools programme, and school travel planning.

Tim has served as Mercia region Road Safety Chair and national vice-chair of Road Safety GB, led the West Midlands Road Safety Partnership programme group and convened the local cycling and road safety forums. 

Theo Panayi

Heathrow Airport

Theo Panayi joined Heathrow’s Surface Access Team in November 2007 from Barnet Council in London where he managed a number of sections for over 13 years including road safety, traffic management, highways engineering, development control and regeneration. He has worked on it all, from cycle training for children to appearing as the Council’s professional witness at planning public enquiries.

In his role at Heathrow, Theo is responsible for delivering Heathrow’s 2014 – 2019 Sustainable Transport Plan, and recently published Surface Access blueprint, delivering a positive shift in both passenger and staff sustainable travel behaviour. 

He works closely with external stakeholders through the Heathrow Area Transport Forum steering group and working groups with local authorities, transport authorities and public transport operators and key local business groups to deliver a shift to sustainable transport modes to and from the airport.

Bernard Szczech Richard Smith Simon Cole

Bernard Szczech

Chief Executive
IBM Services UK

Bernard is the Chief Executive for IBM’s Client Innovation Centres in the UK. The CICs provide software development, test and support, with related services such as project management, to IBM’s diverse client base across all industry sectors and the public sector. IBM established its first CIC in the UK in Leicester in April 2015. The centre is growing rapidly and is on target to reach 300 employees in 2017. IBM chose Leicester because of its excellent public transport links that allow easy access for clients, alongside the excellent local labour force, cost effectiveness and the support given by the City Council and Local Enterprise Partnership. IBM’s clients have commented on the ease of getting around the City when they visit. Prior to this role, Bernard was a senior consultant with IBM and prior to that held senior positions in the telecoms and software industries.

Richard Smith

Coventry City Council

Richard Smith is an active travel specialist, with over 15 years’ experience ranging from healthy towns and high streets, to community street audits and cycling. He's been managing Smarter Choices for the Cycle Coventry project since 2013 including delivering city centre Sky Rides for 17,000 people, supporting employers and education providers and tackling health inequalities through cycle training and events. Richard is also a guest lecturer in active travel and transport and was recently awarded Smarter Travel Professional of the Year. Outside of work Richard enjoys Cycle Speedway and recently became a level 2 coach.

Simon Cole

Chief Constable
Leicestershire Police

Simon Cole has been Chief Constable of Leicestershire since June 2010.  He is responsible for leading the Force as it seeks to protect communities, heading up the Chief Officer Team, and working with key external partners on behalf of local people.

In April 2012 Simon became Chair of the NPCC Local Policing and Partnerships Coordination Committee. He leads on work on local and response policing, 101, Troubled Families and contact management, citizens in policing (including Special Constables and Volunteers in Policing) and digital engagement.

He is a keen sportsman, playing tennis, coaching, refereeing junior rugby and watching the Tigers when work allows. He has also been known to grind his way up the Col du Tourmalet and the many hills of Leicester on his road bike. In July Simon will be joining a number of colleagues for the second time as part of the East Midlands Chapter of thh UK Police Unity Tour cycle ride raising money for Care Of Police Survivors (COPS).

Dr Tim Jones Vera Araujo Soares David Dansky

Dr Tim Jones

Senior Research Fellow
Oxford Brookes University

Tim Jones has a PhD is in urban planning (awarded by Oxford Brookes University, 2008) which focused on the impact of Sustrans' UK National Cycle Network on cycling at the neighbourhood level. Before commencing his PhD at Oxford Brookes he worked for transport consultancy firms on travel demand management and sustainable tourism projects in the UK, Channel Islands and Ireland, and also, the national environmental regeneration agency, Groundwork, promoting sustainable practice within communities. His first degree is a BSc (Hons) Environmental Science and he also holds an MA in Environmental Management.

Vera Araujo Soares

Senior Lecturer in Health Psychology
Newcastle University

Vera Araújo Soares is a Senior Lecturer in Health Psychology at the Institute of Health and Society at Newcastle University since 2010. From 1996-2006 Vera worked as an academic clinical health psychologist and therapist at the University of Minho, Portugal. Late in 2006 Vera took a position in the UK as a Senior Research Fellow in the Scottish Alliance for Self-Care Research in Aberdeen.

In the past years VAS has been developing an interest in active commuting behaviours (walking and cycling) as a form of supporting both: a healthy pattern of physical activity and efforts towards sustainability. Her unique expertise is mainly related to the development and assessment of evidence based interventions focusing on the promotion of health behaviours as well as on the prevention and self-management of chronic conditions. As a researcher VAS is passionate about translating theory and empirical evidence into practice. VAS has also an extensive experience as a teacher, trainer and supervisor. 


David Dansky

Head of Training and Development
Cycle Training UK

David Dansky, a qualified teacher, is Head of Training and Development for the worker’s cooperative Cycle Training UK (CTUK) and a Director of the Association of Bikeability Schemes. He sits on cycling safety groups for Transport for London and the Department for Transport.

With CTUK David has pioneered Positive Spin, a cycling programme for people with cognitive impairment, and Silver Cycling, a project using volunteers to ride with older folk using a variety of cycles. 

David would like to see many more people of all ages join in the fun and have the skills and so the confidence to ride, bringing them all the benefits and fun from moving around actively.

Rod Black Jim McGurn Jim Moore

Rod Black

Sustainable Travel Manager
Luton Borough Council

Rod has gained over 40 years’ experience in the fields of traffic engineering and transport planning including over 20 in local government. He has managed large project teams both in the UK and Ireland, including contracts with the Traffic Director for London, the London Borough of Camden, Transport for London and in the West Midlands. He is currently employed by Luton Borough Council where he is providing highways and transport advice on all planning applications and new developments. He also has a role as Sustainable Travel Manager promoting walking, cycling and public transport use. Rod has also been providing input on a number of related initiatives including the emerging draft Local Plan and the development of a borough-wide cycle network. He has been involved in the expansion of Luton Airport where the focus has been on developing an integrated approach to surface access including highway/junction improvements, expansion of public transport facilities and associated travel plans. Rod is a keen cyclist.

Jim McGurn

Get Cycling

Jim McGurn is the author of nine books on cycling, and has published and edited several cycling magazines, including Encycleopedia and Bike Culture Quarterly. He is Chief Executive of Get Cycling, a community interest company promoting cycling, and of Company of Cyclists, Cyclorama's parent.

Jim Moore


Our founding director, Jim Moore, is an Electronic Engineer from Dublin City University (DCU).   Jim has more than 25 years experience in the ICT industry with Vision, Logica Australia, Autodesk Switzerland, Informix and Logica CMG Dublin, before starting several start up companies which include  BikeShare,  ParkByText & All Points Payments.  He also holds a MBA from UCD. In his spare time, Jim likes travelling, drawing, reading, watching documentaries and action movies if time permits.

Sam Robinson Carolyne Paul Patrick Lingwood

Sam Robinson

General Manager
Love to Ride

Sam's professional background spans the private, public and charity sectors. Since joining Love to Ride in 2011, he has helped shape the UK and global team, also developing an award-winning platform and programmes that are proven to grow cycling. Now delivering programmes in 10 countries, the Netherlands are the latest addition to the growing list of Love to Ride supporters.


Carolyne Paul

Design Manager
TfL in-house design team (Outcomes Delivery)

Carolyne is a Design Manager for Transport for London’s In-House design team within the Surface Transport directorate. Carolyne’s team are responsible for designing some of London’s high profile and innovative cycle infrastructure including Cycle Superhighways 5 & Queens Circus.    

Carolyne has over 15 years of industry experience across both the private and public sectors within London.  During this time Carolyne has predominantly designed or managed cycle, bus and safety schemes which most recently includes numerous Cycle Superhighway Routes and Better Junctions.

Patrick Lingwood

Senior Walking and Cycling Officer
Bedford Borough Council

Patrick Lingwood has had a varied career in cycling and walking as a researcher and programme manager. For 2 years, he was a transport researcher at Oxford Brookes University. He helped draft several chapters of LTN 2/08 national guidance on cycling and was on the NICE PDG (Programme Development Group) framing PH41 health guidance on walking and cycling. As a programme manager, he set up the successful Leighton-Linslade Cycle Town bid, before moving to the DfT to manage the entire Cycle City and Towns programme. The job also entailed advising ministers on cycling issues for both Labour and Coalition governments. He was also SE regional co-ordinator for ERCDT, the now largely forgotten Government initiative to help local authorities meet National Cycling Strategy targets. In his current role at Bedford Borough, he managed the LSTF Access to Stations programme and more recently gained recognition for implementing the first ever award-winning turbo-roundabout in UK. 

Adam Reynolds Nick Butler Cllr Adam Clarke

Adam Reynolds

Cycle Bath/'Bath Hacked'

Adam Reynolds is an IT consultant by day and chair of CycleBath by night. He is also a member of Bath Hacked and regularly participates in hackathons around spatial data. He is focused on bringing IT to the forefront of cycle advocacy and supporting Bath council in delivering effective cycle infrastructure.


Nick Butler

National Modeshift STARS Manager

Nick has worked on sustainable transport projects for over thirteen years. From 2007 to 2015 he worked on Darlington Borough Council’s Sustainable Travel Demonstration Town, Cycle Demonstration Town and Local Sustainable Transport Fund projects. He was also a member of the Modeshift Management Board from 2008 to 2015 and held the position of Vice Chair from 2011 to 2015.          

Nick has vast knowledge and a track record of delivering behaviour change programmes including Programme Management, Personalised Travel Planning, community audits, designing interventions, developing infrastructure and writing and implementing travel plans. 

As National Modeshift STARS Manager he is coordinating the role out of the Modeshift STARS scheme to schools and local authorities across the country after the Department for Transport provided funding to Modeshift to make STARS the National School Travel Awards scheme.  

Cllr Adam Clarke

Assistant City Mayor
Leicester City Council

Councillor Adam Clarke is Leicester’s assistant mayor with portfolio responsibility for Energy and Sustainability. This portfolio incorporates trees, woodlands and allotments, flood risk, energy efficiency, climate change resilience, air quality and sustainable transport. Adam represents Aylestone ward in the south of the city.

In addition to his executive and ward duties, Adam is also the city’s ‘Heritage Champion’. Beyond politics, Adam has worked for and with organisations of all sizes within the heritage sector, promoting access to and learning in the historic environment.

Adam enjoys watching football, running  half marathons and spending time with his family. He rides a mountain bike, but rarely on mountains. Adam is a Fellow of the Royal Society of Arts.

Alain Ayotte Johan Els Marcus Jones

Alain Ayotte

Bewegen Technologies

Alain Ayotte is the urban mobility visionary who facilitated the growth of public cycling systems across the globe. As Founder and former CEO of PBSC Urban Solutions, he led the company to sell over 35,000 BIXI bicycles worldwide. Mr. Ayotte founded Bewegen Technologies in 2013, and since its conception the company has implemented its innovative Pedelec (electric assist) bike-share system across North America and Europe. Through his guidance, the Bewegen team have succeeded in implementing both the first and largest bike-share systems of Pedelec bicycles in North America. Mr. Ayotte comes from a rich background of transportation and operations experience, leading the Montreal Parking Authority as Executive Vice President. He also held prominent positions as Director of Operations for Coca-Cola Canada and Technical Service Director for the Canadian Automobile Association. Mr. Ayotte is a devoted supporter of active transportation who believes that the inclusion of such systems is a necessary and important part of integrated plans for the urban environment.

Johan Els


Johan Els is a qualified transport planner with specific freight capabilities and has more than 18 years’ experience in project management, freight policy formulation, airport planning, land use planning and development control.  Johan has gained experience in the Provincial and Local Government Sectors and Private Sector throughout his career in countries such as South Africa, the United Kingdom, Australia, Qatar, the UAE and Romania. Johan is based in AECOM’s Nottingham Office and works closely alongside the team appointed by TfL to manage the FORS and CLOCS program.

Marcus Jones

Senior Expert, Sustainable Mobility team

Marcus Jones is a Senior Expert in TTR’s Sustainable Mobility team, where he works on a range of smarter travel projects, including monitoring and evaluation. He recently joined TTR Ltd from its parent company TRL, the Transport Research Laboratory, where he worked on a number of projects related to cycling and the safety of cyclists. He was part  of the team that conducted a major programme of off-street trials of cycling infrastructure for TfL, including novel separation methods, traffic signals for cyclists and ‘Dutch style’ roundabouts that give priority to cyclists over turning vehicles. He has also been working on cycling as access to rail, including a study to estimate the potential demand for cycle parking. In a previous role he was part of an advice team set up by DfTs’s National Cycling Strategy Board, the for-runner to Cycling England

Morna Dudeney Rob Howe Robin Lovelace

Morna Dudeney

Morna has 30 years of experience in the industry in highway design, structural design and technical support. She has worked for Aecom since 2003, specialising in highway maintenance and project management.

She has provided design support on a wide variety of projects, including on the Highways Maintenance Efficiency Programme (HMEP), sponsored by the Department for Transport; on major infrastructure schemes for Highways England and its Managing Agent Contractor; and on smaller schemes for local authorities via the Professional Services Partnership framework contract with the Midlands Highway Alliance.

Since February 2014, Morna has worked with Derbyshire County Council, project managing the ‘White Peak Loop’, a new multi-user trail which follows the line of a heritage railway.

Rob Howes

The Green Commute Initiative

Rob’s been involved in Salary Sacrifice and Cycle to Work since 2001. He designed the Halfords C2W platform for them. 

Rob launched The Green Commute Initiative in January 2016 with a mission is to get people to discover how much fun an e-bike is and that commuting doesn’t have to mean a frustrating, congested, polluted car journey. 

With no £1,000 limit any bike is available and decent commuter quality e-bikes have suddenly become affordable

Robin Lovelace

Leeds Institute for Data Analytics

Robin is a researcher at the Leeds Institute for Data Analytics and, from September, the Leeds Institute for Transport Studies. His academic work involves the development of methods for analysing and modelling spatial data, which are well suited to help plan more sustainable transport systems. His recent research, as lead developer of the Propensity to Cycle Tool, has focussed on modelling and visualising transport scenarios of the future. This involves quantifying the health, energy and local infrastructural implications of a future where cycling is the main mode of transport for urban travel.

Russell Meddin Jennie Price Alan Rodgers

Russell Meddin

In a second career, Mr. Meddin became active in urban transportation issues in Philadelphia, Pennsylvania USA. As a way to increase local bicycle mode share, he began studying automated Public Use Bicycles as the answer. This led to surveying public use bicycle programs around the world. He writes for The Bike-sharing Blog in the USA and maintains The Bike-sharing World Map, www.bikesharingmap.com, which is the ultimate resource for information on over 1,000 IT/automated Public Use Bicycle programs world-wide. He is an untiring advocate for public use bicycling for both small towns and big cities. He has spoken on this subject in Europe, Asia and North America.


Photo: Liam Duke/Red Magazine

Jennie Price

Sport England

Jennie Price, a barrister by training, has been at Sport England since April 2007.  Under her leadership Sport England has seen the number of people regularly participating in sport grow by 1.6m people since London won the bid to host the Olympic Games in 2012 and, most recently, Jennie has led the team that commissioned the This Girl Can Campaign, which has received widespread support and acclaim. 

Prior to joining Sport England, Jennie was the founding Chief Executive of WRAP (Waste & Resources Action Programme). Before heading WRAP, Jennie Price spent 17 years in the construction industry, first as a lawyer and then as Chief Executive of the Major Contractors Group and the Construction Confederation.

Jennie is a Visiting Fellow at the Cranfield School of Management, Chair of the Lottery Forum and the Youth United Foundation, and has written two text books on construction law.


Alan Rodgers

Alan has designed and project managed pedestrian and cycle facility enhancement schemes for twelve years. Having worked on projects across the UK at all project stages from feasibility through design to delivery on site, Alan is able to ensure that deliverability and latest industry thinking are considered from the outset.

Andrew Grieve Brian Deegan Emma Allan

Andrew Grieve

DRD Cycling Unit

Andrew has been Head of the DRD Cycling Unit since it was set up in November 2013.  He lives in Belfast and cycles regularly around the city clocking up about 2,000 miles annually.

After working in the aircraft industry and academic research for several years, he joined the NI Civil Service in 1989.  Over the past 25 years he has held a variety of posts dealing with a broad range of public services including water and sewerage, Ordnance Survey, urban regeneration, fire and rescue, financial planning, sustainable transport, airports and harbours.  He enjoys his current post in the Cycling Unit with the challenges that it presents for making a real difference to people’s lives – improving health and wellbeing through more active lifestyles, improving the environment through reduced reliance on motorised transport and bringing the economic and social benefits of more ‘people-centered’ places.

Brian Deegan

Technical Specialist in Cycling
Transport for London

Brian Deegan is a technical specialist in cycling at Transport for London. He was one of the main authors of the London Cycling Design Standards and helps assure design quality on the £1Billion Mayors Vision for Cycling programme. He provides technical advice via the pseudonym @bricycle on twitter (feel free to test him throughout the conference). Brian describes himself as being world famous but only in the world of cycling focussed highway engineering.

Emma Allan

Tyne and Wear LSTF programme

Emma has 8 years’ experience specialising in active travel behaviour change projects in the North East. Emma is currently assisting in the Tyne and Wear LSTF programme delivery team.

Helen Ellerton Justin Wiley Lucy Marstrand

Helen Ellerton

Principal Consultant

Helen is a Principal Consultant with significant experience in scheme development, compiling successful funding bids and stakeholder engagement. Helen has worked very closely with a number of Combined Authorities and Local Enterprise Partnerships to secure competitive funding for the delivery of a range of transport projects, particularly walking and cycling schemes. This has included the West Yorkshire bids for Cycle City Ambition Grant, Local Sustainable Transport Fund, Pinch Point Funding, Ultra Low Emission Vehicles and securing the Local Growth Fund Deal for Leeds City Region. Helen also has a key role working with Highways England to undertake liaison with the Local Authorities of Yorkshire and Humber.    

Justin Wiley

Social Bicycles

Justin has a B.S. in Environmental Science, Policy, and Management from UC Berkeley. He has worked in the bike share industry since 2008.  Prior to joining Social Bicycles, Justin founded Green Bike Share, which provides automated locking technology to over 50 bike share programs across the United States. 

Justin was the second employee of the Social Bicycles team, and is responsible for the company's business development efforts including all municipal, university, and corporate campus programs.  He has extensive experience in planning, designing, implementing, and managing bike share systems. Justin is also an avid cyclist, traveller, photographer, and musician.

Lucy Marstrand

Cycling Officer
Bournemouth Council

Lucy Marstrand is Cycling Officer at Bournemouth Council. She sees cycling as part of a need for a broader design approach to road environments so they are inclusive, equitable and useable for people walking or cycling regardless of their age, gender or ability. 

Previously Lucy worked in London and Paris in architecture at BDP London, Groupe 6-Paris, Ove Arup and Avanti Architects. She has a BA in Social and Political Sciences, an MA in ‘Architecture Interieure’ from Paris and is currently completing an MSc in Transport Planning and Management. This broad training and professional background no doubt shape her outlook and thinking about road design. 

Specific areas of interest include designing for children to travel independently, continuous or ‘Copenhagen’ pavements and more widespread use of zebra crossings. She is a member of CILT and TPS and has contributed to PTRC Cycle Design Training and delivered presentations to the Royal Town Planning Institute and ‘Cycling@Teatime’ UCL, London.


Lydia Barnstable Neil Brownbridge Peter White

Lydia Barnstable

Technical Director

Lydia has worked in the fields of planning and transportation for over twenty-five years, the majority of which has been in the public sector.  Her experience includes considerable involvement in walking and cycling initiatives and she has an excellent understanding and passion for the role sustainable and active travel can play in providing fully accessible, healthier and inclusive environments.

Neil Brownbridge

Regional Director

Neil has designed and project managed pedestrian and cycle facility enhancement schemes for nearly twenty years and leads AECOM’s Cycling Action Group. Neil has been on secondment to Transport for Greater Manchester since 2013, working closely with TfGM and seven District Authorities to develop step change cycle infrastructure proposals and co-authoring the Greater Manchester Cycling Design Guide.

Peter White

Principal Engineer

Peter graduated from Newcastle University in 1984 and has gained experience on a wide range of highways infrastructure projects. As a Principal Engineer he manages a team undertaking the design and supervision of highway improvement projects including Cycle City Ambition Fund works. He is also the Management Representative for our Health & Safety, Quality and Environmental Systems.

Rebecca Pritchard Tim McCann Daniel Morris

Rebecca Pritchard


Specialising in involving patients and the public in research to ensure it is relevant and likely to be effective in the real world Becky comes from a background in research governance and ethics. Her role involves making connections between people working in science and healthcare, and the relevant stakeholders and communities to develop a local research agenda that will lead to meaningful impact in daily life and health. Working in the Leicester and Loughborough Biomedical Research Units (which specialise in hearts, lungs and lifestyle) she has supported local research teams to become pioneers at partnership working with the local communities and has a national reputation for innovation, creativity, and success in the field of engagement. She’s also a commuting cyclist, outspoken road safety geek, occasional British Cycling Ride Leader and Coach, and the Falconer of Bradgate Park.

Tim McCann

Principal Consultant

Tim is a Principal Transport Planner with a broad range of experience in sustainable transport projects and the delivery of cycling interventions. Most recently, Tim has worked alongside Centro to successfully deliver their LSTF Cycling Engagement programme across the West Midlands. Tim has prepared a series of outcomes reports for cycling investment.

Daniel Morris

Business Development Manager

Dan is the Business Development Manager for BikeRight! based at the West Midlands office in Birmingham. For the past three years, Dan has worked with Centro on the LSTF funded ‘Smart Network, Smarter Choices’ project, developing cycling initiatives to create a strong BikeRight! presence within major business and education establishments across the West Midlands region.  He is a National Standard Instructor Trainer, coordinating an offer of Safe Urban Driving driver CPC courses to LGV drivers around the country. Dan has previously worked for a sustainable transport charity as their Workplaces Project Manager and has used his wealth of experience in the health and fitness industry to raise the profile of cycling for communities, small and large organisations across the UK.

Joe Mulcahy Joe Clarbour Steve Essex

Joe Mulcahy

Pedibal Ltd

Design engineer, who in conjunction with his son has developed a unique range of Patent Pending, Super Lightweight Aluminium Balance to Pedal bikes for all ages and abilities.

Joe Clarbour

Associate Transport Planner

Joe Clarbour is an Associate Transport Planner at WYG with a wide range of project management and technical experience and expertise in the field of transportation planning.

Throughout his career, Joe has pursued a keen interest and developed a particular expertise concerning highway schemes emphasising a simpler, more sympathetic approach to design and management of streets as set out within Manual for Streets thereby allowing consideration of a more innovative approach to design, better balancing the needs of different user groups.

Informed by his work on behalf of several local authorities to guide development of strategic transport policy making, Joe is convinced that encouraging and facilitating the significant uptake of utility cycling will be crucially important in providing for future travel needs sustainably, accommodating growth and addressing issues including poor environmental quality, reduced accessibility and access to opportunity and increasing rates of chronic health issues such as obesity and heart disease. 

Steve Essex

Traffic Engineer
Transport Initiatives

Steve Essex is a bit of a planner and a fair amount of traffic engineer. He is a member of the sustainable transport consultancy Transport Initiatives and pretends to be a research student with Heriot Watt University. He has worked with cycling for most of his professional career with special interests in accessibility, cycle scheme design, highway safety and understanding why people crash. He enjoys innovation and over the years has worked on things such as tactile markings, contra-flow cycling and audit techniques and he contributed to the DfT’s Local Transport Note “Cycle Infrastructure Design”, cycle parking guidance for a consortium of local authorities, and the ATOC Cycle-Rail toolkit.

Barry Pritchard Conrad Haigh John Bann

Barry Pritchard

Group Manager Transport Strategy and Projects
Leicester City Council

A transport planner/traffic engineer by training I have spent nearly 36 years working for Leicester City Council and since 1985 have been responsible for traffic matters in the city centre.  During this period I have been involved in the construction of a multi-storey car park, three bus stations, two major shopping centres and been responsible for the creation of the current extensive pedestrian zone and the reconstruction of streets and spaces across the city centre. 

Conrad Haigh

Head of Integrated Transport

Conrad is ATOC’s Head of Integrated Transport, looking after all aspects of station access including cycling, walking, station travel plans, PLUSBUS and EV vehicles. He is responsible for the government funded cycle-rail programme which, in partnership with operators, tripled the facilities for cyclists across the rail network.

He has 18 years’ experience in sustainable transport and behavioural change, with a career that started as the PR account exec for MTL, who operated Northern Spirit, Merseyrail and the majority of Liverpool bus services. In his previous role, Director of Smarter Travel at MVA Consultancy he lead the agency’s behavioural change team, delivering projects such as the Falkirk’s Smarter Choices Smarter Places PTP to more than 8,000 residents, 30 Station Travel Plans for Southern Rail and the Travel Advice to Businesses strategy to the Olympic Delivery Authority.

Prior to this he spent 5 years at TfL leading the development of the £7 million workplace travel plans programme that delivered 600 workplace travel plans a year with a 12% modal shift away from car.

Other experience includes positions at Hampshire County Council and the English Regions Cycling Development Team. He has significant experience in cycling and during his four years at CTC he ran two of the most successful National Bike Weeks.

John Bann

Principal Transport Planner
Nottingham City Council

Worked in Transport Planning in Local Government for nearly 40 years with Gloucestershire, Staffordshire, York, Gateshead and Sheffield.  Currently client lead for delivery of Nottingham’s £6m LEP funded Cycle Ambition and £15m Citywide Roadspace Transformation Programmes.  Responsible for launching  Nottingham’s Cycling Vision in 2015 and  developing the City’s first Cycle Design Guide in January 2016. Leading on the delivery of the City’s first Cycle Superhighway.

Martin Lucas-Smith Sara Coy Sarbjeet Dosanjh

Martin Lucas-Smith


Martin Lucas-Smith is a Developer at CycleStreets, who run the UK-wide  cycle journey planner website, CycleStreets.net. The site helps people plan cycle journeys from A-B. CycleStreets has considerable experience in cyclist wayfinding, and its routing is used in a range of third-party mobile apps, such as Citymapper, Bike Hub and others, as well Local Authority websites and transport consultancy integrations. CycleStreets has developed a range of tools, including Urban Cycle Parking for TfL, and Cyclescape, a toolkit for cycling advocacy.

Sara Coy

Leicester City Council

Sara has coordinated volunteers across several successful charity and local authority projects.  Working for the Ramblers between 2010-11, Sara co-ordinated the work of remote Route Volunteers across four UK cities for ‘Get Walking Keep Walking’. More recently between January 2013 and March 2016 she helped to deliver ‘Get Walking Keep Walking’ in Leicester. This collaboration between the Ramblers and Leicester City Council was funded by the LSTF and encouraged people to walk more, and make more short journeys on foot. She has since established a volunteer-led Walking for Health scheme in Leicester. Currently, from April 2016, Sara is working for Leicester City Council to deliver Leicester’s Air Quality Walking Project, involving both volunteers and the general public. 

Sarbjeet Dosanjh

PlusBike Marketing Manager

Sarbjeet Dosanjh is PlusBike Marketing Manager at ATOC working within Integrated Transport. She is responsible for the delivery of an awareness campaign for PlusBike, a project funded by the DfT. This involves strategy, planning, brand management and campaign delivery as well as supporting the wider promotion of cycle facilities within rail. Prior to this role Sarb was managing the marketing for National Railcards at ATOC.

Sarb is a consumer focused, tactical marketer with over eight years’ experience across a range of industries. Her previous positions have included roles at the Natural History Museum and Optimax amongst others. Sarb has a degree in Marketing from the University of Hertfordshire and is certified from the Chartered Institute of Marketing.

Stuart Dayman Ally Menary Amy Boyle

Stuart Dayman

Stakeholder Partnerships Manager
Transport for London

Stuart has worked for TfL for 10 years and is currently a Stakeholder and Partnerships Manager within Road User Charging (RUC). 

RUC’s responsibilities include the Congestion Charging (CC), the Low Emission Zone (LEZ), and processing notices for civil traffic contraventions on the red route.

Stuart carried out all the stakeholder engagement for introducing the Safer Lorry Zone in London.

Stuart is now working on delivering the Mayor’s vision to make London the Ultra Low Emission Vehicle capital of Europe through delivering a network of 150 rapid charge points by the end of 2018. 

Stuart also regularly engages with stakeholders on CC & LEZ, including acting as a subject matter expert to international government officials and ensuring that stakeholders are consulted, informed and fully aware of any changes to the schemes.

Ally Menary

Cycling Development Officer
An Taisce EEU

Ally Menary a graduate of the BSc Environmental Science (2003) and PgDip Geographic Information Systems (2012), University of Ulster, with over ten years experience in the sustainability sector in both governmental and non-government roles. Ally has been employed as Cycling Development Officer for An Taisce EEU since 2008 and has the following responsibilities: overseeing cycling training for schools; project managing the schools cycle parking programme; staff and teacher training and; resource development and procurement. Ally represents An Taisce EEU on various committees related to cycling development including: the Cycling Training National Standard for Ireland steering committee, Bike Week and; various Local Authority cycling committees. Ally does not identify with any particular cycling cohort but describes himself as somebody who happens to cycle most days. An interest in cycling for all ages, a volunteer with Dublin Cycling Campaign and, with a belief or rather hope, that Dublin can become a significant cycling city.

Amy Boyle

Director of Strategy
Diva Creative

Amy is the Director of Strategy at Diva Creative and has been with the company for six years, delivering a number of innovative projects across a range of issues. Amy specialises in developing and delivering creative marketing programmes, applying her in-depth understanding of social cognitive theories to understand behavioural problems. Amy has an exceptional track record, underlined by a series of multi-award winning initiatives. As an expert in behavior change Amy regularly presents and delivers thought-leadership pieces around social marketing and communications.







Andy Middleton Colin Shields Damien O Tuama

Andy Middleton

Programme Manager
Birmingham City Council

Andy is a Chartered Civil Engineer with over 30 years experience in managing the development and delivery of large scale capital programmes and projects particularly in the highways and public transportation sectors. 

Andy has spent much of his career in the West Midlands, principally at Birmingham City Council, and Centro (the West Midlands Integrated Transport Authority) where he held the post of Assitant Director with overall responsibilty for delivery of the Authority’s annual capital investment programmes. During this time, Andy has undertaken the role of Project Director/ Senior Responsible Officer on a number of key initiatives including the West Midlands Bus Showcase, Red Routes and Smart Route highway programmes, as well as major public transport schemes including the West Bromwich and Halesowen Bus Station redevelopments and Snow Hill Station Second Access.

Andy is currently employed in a consultancy role with Birmingham City Council as overall Programme Manager for the Council’s £62m Cycle Revolution initiative.

Colin Shields

Colin is a Chartered Engineer and Environmentalist and a Member of Institution of Civil Engineers with over 28 years experience in transport planning, transport strategy and infrastructure design.  Colin has been involved with worldwide transport planning, master planning and consultation on major mixed-use developments as part of large multi discipline teams.  Colin has extensive experience relating to design, assessment and implementation of various public transport, highway, junction improvement, bus priority and interchange schemes. 

Damien O Tuama

National Cycling Coordinator

Damien is an independent mobilities researcher and National Cycling Coordinator with Cyclist.ie – the Irish Cycling Advocacy Network (www.cyclist.ie) and An Taisce - The National Trust for Ireland (www.antaisce.org). Cyclist.ie is the member for Ireland of European Cyclists’ Federation (www.ecf.com). Damien’s professional career spans the many strands of cycling planning, cycle advocacy and cycle training instruction work. He has over 20 years’ experience in mobility planning and he was the main author of the Irish Department of Transport’s (2009) National Cycle Policy Framework (http://www.smartertravel.ie/content/national-cycle-policy). He is a qualified ‘BYPAD’ bicycle policy auditor and has conducted five BYPAD audits of Irish local authorities’ cycling policies. After returning to the academy, he completed his Ph.D. in 2015 in Trinity College Dublin with a case study of the dublinbikes public bike system. This work focused on prising open the journey experiences of the public bike users and examining the nature of transitions in mobility systems. Email: Damien.otuama@antaisce.org

Dave Luscombe Korak Van Tuyl Martin Higgitt

Dave Luscombe

ePTW Project Manager
Motorcycle Industry Association (MCIA)

Dave’s career has been spent working at a high level in the motorcycle and motorcycle sport industries.

His current role with the MCIA is to oversee the development of a sustainable electric powered two wheel sector – and this extends to all types of electrically powered or assisted two wheelers.

Working out of Derbyshire, Dave’s continued passion for motorcycling and cycling is catered for by the brilliant Peak District roads where he spends most weekends – on two wheels!

Korak van Tuyl

Transport for London

Korak van Tuyl has worked in Transport for London for over 16 years.

Spend 13 years in the Traffic Signal team and undertook major schemes such as Trafalgar Square, Piccadilly circus and also re-wrote and updated TfL’s Traffic signal Design Standards (SQA 640 series).

Became the technical lead from TfL on the TRL Cycle facilities trials and has been instrumental in ensuring that the results and lessons learnt from these are rolled out across all of TfL’s cycling portfolio and is also leading the “Better Junctions” programme and the Regional Improvement Programmes.

Martin Higgitt

Associate Director

Martin Higgitt is an Associate Director at JMP, with over 17 years’ consultancy experience, specialising in sustainable transport strategies and behaviour change programmes. He leads JMP’s “Influencing Travel Behaviour” work area. Martin has been actively involved in several of our reviews of bike hire and loan schemes, as well as the development of cycling strategies for local authorities. Previously he sat on Cycling England’s Professional Support Team providing smarter choices advice and support to the Cycling Demonstration Towns.

Richard Lewis Richard Simón Tim Pheby

Richard Lewis

Company Director
Witteveen + Bos

Dutch civil engineering company Witteveen+Bos has opened its London office. We set out to enable our clients to improve the lives of everyone by designing simple, carefully considered infrastructure to support and encourage walking and cycling. Our wider mission is to respond positively to the combined challenges of urbanisation, climate change and population growth.

The London office has a small but growing team and over 1,000 colleagues in the Netherlands and worldwide. Our combined expertise spans traffic and highway engineering, urban design, landscape architecture and structural and civil engineering.

Company director Richard Lewis is by background a town planner with extensive experience in the public, private and charitable sectors. He is a daily cyclist and is passionate about the role of healthy, active travel. Richard helped London Cycling Campaign to establish its Love London Go Dutch theme and won the Royal Borough of Kingston £30m to deliver its mini-Holland programme.

Richard Simón

Partner and Director of Planning
Applied Wayfinding

Richard leads our urban and transport planning work for wayfinding systems in cities including London, Vancouver, Glasgow, Leeds, Bournemouth and Shanghai. He is vital in our strategic planning work for towns, cities and environments globally. Richard’s role includes designing and conducting consultations with stakeholders and local communities and maintaining consistent project methodologies for naming, placement, routing and modal integration.

Before joining Applied, Richard worked as a traffic engineer, transport planner and consultant at leading consultancies including WSP, Atkins, TecnEcon/Acer, Urban Initiatives and Buro Happold. He was also a Director at transport and urban design consultancy, iCube where he oversaw the design and implementation of streetscape projects including Brick Lane.

Richard’s experience ranges from pedestrian / transport modelling, crowd dynamics, master planning and streetscape schemes, town centre and public realm management, traffic engineering, parking studies and highway signage. However his specialist focus is on the relationship between land-use and movement.

Tim Pheby

Engineering Manager, North East

Tim manages Sustrans Engineering Design work in the NE and helped Newcastle City Council’s successful bid for £10.6m Cycling Ambition 2 funding in 2015. He has 30 years’ experience in sustainable transport. He’s managed cycling projects as a freelance consultant , with Transport Initiatives LLP and with graduate engineers at Mouchels consultants. Advised local authorities and cycling towns on best practice through Cycling England’s Professional Support Team and as Regional Cycling Coordinator for Yorkshire. As an innovative engineer with the City of York he introduced Speed Cushions to the UK and won the authority an award for the “Magic” roundabout which reduced traffic speed and accidents at a busy junction with high cycle flows. He also project managed traffic calming and safety schemes. Starting his career in London he has kept an interest in cycling matters in the capital and the Kings Cross Railway lands development which he helped build a Saturn model for.

William Clayton John Worley Zoe Wright

William 'Billy' Clayton

Research Fellow
Centre for Transport and Society, University of the West of England

Billy is a Research Fellow in the Centre for Transport and Society, at the University of the West of England, Bristol. Billy’s main areas of interest are in public transport use and the social impacts of travel. 

Billy is currently working on two research projects. The first is the Venturer project, an exciting study seeks to understand public perception and acceptability of Autonomous Vehicle (AV) technology. The second is a large-scale evaluation of the WEST Local Sustainable Transport Fund project. 

Besides his work as a transport researcher, Billy is also the project manager for the UWE Green Capital: Student Capital project. This joint project with the University of Bristol involves working across Greater Bristol to support student engagement in sustainable activities and projects, to help make the city a better place to live for everyone.

John Worley

Design Manager
TfL in-house design team 

John is a Design Manager for Transport for London’s In-House design team within the Surface Transport directorate. John’s team is responsible for developing some on London’s most high profile and innovative place making schemes, changing the way that pedestrians and cyclist are able to move through an area through the use of traditional and bespoke traffic engineering solutions.

John has nearly 20 years industry experience with Local Authorities and in the private sector in the UK and overseas, where he has developed international pedestrian and cycle design standards that have been used to develop schemes to provide improved facilities for vulnerable road users, improving road safety along the way.


Zoe Wright

Senior Project Sponsor
Transport for London

Zoe is a Senior Sponsor at Transport for London where over the last four years, she has been dedicated to delivering infrastructure to support changing travel behaviour. She has a key role in the Cycle Superhighways programme, leading on the Mayor of London's flagship cycle scheme – East-West Cycle Superhighway. When complete, the route will be one of the longest segregated cycle routes in Europe. 

Zoe has been involved throughout the project’s lifecycle since its feasibility stage in March 2013 and is now supporting the project management team whilst maintaining stakeholder relations and ensuring benefits are delivered.

She has worked at Transport for London for six years after starting on the sought-after Project Management graduate scheme, and concurrently undertook an MSc in Project and Enterprise management at UCL.

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