Best Smarter Travel Marketing Campaign Award Criteria
This Award recognises smarter travel marketing campaigns that engage with their target audiences, have a measurable impact, are replicable elsewhere and are great value-for-money. They can be single medium or omni-channel. The key question will be: does it work well?
Specific criteria for this award:
The entry shall include details of:
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The target group(s) for your marketing campaign and how you tailored the campaign to meet their needs;
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The level of engagement and results you achieved, such as how many people you reached, follow-up contact, social media traffic and levels of behavior change achieved; and
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Campaign spend and resourcing, including cost per head, benefits to the user and to other stakeholders, such as a local authority, an employer, the NHS and so on.
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