Speaker biographies

Speakers are shown in the order they confirmed

Cllr Jamie Macrae Caroline Sheppard Loiuse Hutchinson

Cllr Jamie Macrae

PATROL Joint Committee

Cllr Jamie Macrae (Cheshire East Council) has held the position of Chair of the PATROL Joint Committee for England and Wales since 2013. An elected member for over 20 years, he has held cabinet portfolios for Strategic Transport, Strategic Housing, Planning, Economic Development and Regeneration in Cheshire.  

He currently chairs the authority’s development company (Engine of the North) and is an appointed member of The Peak District National Park Authority. His professional career as a Chartered Architect and a member of the R.I.B.A. spanned 30 years in the UK construction and design sectors.

Caroline Sheppard OBE

Chief Adjudicator
Traffic Penalty Tribunal

Caroline Sheppard OBE has been Chief Adjudicator of the Traffic Penalty Tribunal since 1999. She and her team of independent lawyers comprise the Tribunal that decides appeals against penalties for parking, bus lane and road-user charging enforcement, issued by over 300 local authorities in England and Wales. Previously, she was Chief Adjudicator for London, appointed in 1992, having begun her legal career as a barrister and worked for some years in the London Magistrates’ Courts, in particular overseeing London’s Fixed Penalty Office and Central Processing Unit for the enforcement of parking fines.

She has been instrumental in driving the user-centric approach that typifies the Traffic Penalty Tribunal’s operations and she is a digital champion, taking a leading role in the development of the Tribunal’s award-winning online appeals management system – a platform that has facilitated increased workload and accelerated outcomes, while significantly reducing costs. 

Caroline was awarded an OBE in the summer of 2017 for services to motorists, having received a Lifetime Achievement Award from the parking industry earlier in the year.

Caroline is also Chair of the Directors of the Whitefield Multi-Academy Trust, the largest special educational needs provider in Europe, specialising in education for children and students with autism and visual impairment. The schools champion an innovative programme with Barts Hospital Trust for employing young people with the special skills needed for particular types of jobs. 

Louise Hutchinson

PATROL (Parking and Traffic Regulation Outside London)

Louise Hutchinson has been Director of PATROL since 2006.  PATROL represents 310 local authorities in England (outside Wales).  PATROL’s primary function is to make provision for independent adjudication for appeals against enforcement penalties.  

This is delivered through the Traffic Penalty Tribunal that provides adjudication for parking, bus lanes and, in Wales, moving traffic penalties.  Road user charging adjudication is also provided for appeals arising from penalties issued at the Dart-Thurrock River Crossing (Dart Charge), the new Mersey Gateway Bridge (Merseyflow) as well as the congestion charge zone at the Durham Peninsular.

PATROL is also committed to improving information that assists public understanding of the objectives of civil enforcement as well as the enforcement and appeals process.  The PATROL Parking Annual Reports by Councils (PARC) Awards scheme recognises and shares best practice in local authority reporting.  

Prior to joining PATROL, Louise was Director of a voluntary sector organisation delivering services to people with disabilities where public awareness and stakeholder engagement were just as essential.

Andy Brookfield Lucy Marstrand Dan Hanshow

Andy Brookfield

Regional Director
Project Centre

Andy Brookfield is Regional Director at Project Centre. 

Andy has over 22 years’ experience in traffic and transport planning working on both private and public sector projects and is Projects Centre’s Regional Director for Manchester and the North. His areas of expertise include: development planning; the preparation of transport assessments and masterplan schemes; car park design; travel plans; highway infrastructure business case development; traffic management schemes; highways junction design and appraisal; public transport schemes; car park design; and other transportation planning related work.

His key clients include Manchester United Football Club where he has acted as Project Director for the provision of highways related services to the football club to allow the continued development of the Old Trafford Stadium and its associated operations and parking provision.

As Venue Project Manager for Old Trafford for the 2012 Olympics, Andy was responsible for the delivery of the transport plan affecting spectator journeys. The plan contained all the information required to implement the traffic management and parking measures required to successfully stage the event.

Further to this he was responsible for the production of the original travel plan and parking and transport strategy for the Etihad Stadium, the National Cycling Centre, National Squash, Regional Athletics and Tennis Centres. He is also continually involved with works at Manchester Airport including the delivery of the new Terminal 2 development and its associated highways and car parking.

Lucy Marstrand

Healthy Streets Adviser
Project Centre

Lucy Marstrand is a Healthy Streets Adviser at Project Centre. With around 20 years’ experience in design of either buildings, public spaces or highways (both public and private sector), Lucy has a strong design-based background influencing her approach to transport. 

Her areas of expertise are walking, cycling and urban design. She specialises in inclusive design, how the built environment links to wider social equality issues and querying inherited engineering wisdom. 

Dan Hanshaw

Project Centre

Dan Hanshaw is an Associate for Project Centre, working closely with our parent companies NSL and Marston Holdings. 

Following a two-year stint as a technician, Dan joined Project Centre as an apprentice, working his way up to Associate in just eight years. Dan is an integral member of the team and previously managed a large pool of engineers, delivering a number of successful parking schemes for local authorities across the country. Dan’s work currently focuses on the expansion of the business and account management.

A well-respected figure among colleagues within the industry, Dan delivers innovative solutions for clients and is often sought out for advice and assistance by local authorities. Dan has a HNC in Engineering, is a member of the Chartered Institute of Highways and Transportation and won the 2018 Young Parking Professional of the Year award at the British Parking Awards.

Iain Worrall Paul Nicholls Susan Claris

Iain Worrall

Authority Engagement Manager

Joining the PATROL and the Traffic Penalty Tribunal from Brighton & Hove in 2014, Iain as the Stakeholder Engagement Manager has responsibility for all user experiences across the online platforms, overseeing the agile development process and holds a key ambassadorial role to the Chief Adjudicator.

He has managed the successful delivery of the FOAM (Fast Online Appeals Management) system to 310 local authorities and holds regular well attended workshops across the country on behalf of PATROL.

A semi-professional drummer, Iain spent most of the late '90s touring Europe and the US with a band signed to Warner Bros. 

Paul Nicholls

Parking Strategy & Contracts Manager
Brighton and Hove City Council

Paul joined Brighton and Hove City Council in 2001 and initially managed the introduction of Civil Parking Enforcement in the city. 

Paul has been privileged to work with some incredibly talented people in a city he loves. He is proud of his team’s role in implementing:

  • Brighton's Ultra Low Emission Zone

  • Phone and card parking payment systems

  • New ways of tackling Blue Badge misuse through Community Resolution Orders (two British Parking Awards 2016)

  • Parking Annual Report writing (Brighton won two PATROL awards and been shortlisted for past 8 years)

Managing parking in Brighton and Hove is a unique challenge. The city receives over 11 million visitors annually and has a vibrant calendar of major events including party conferences, Brighton marathon and Pride, all of which need different approaches to parking management. 

Before working for Brighton and Hove City Council Paul worked in France for 10 years and upon his return to the UK worked for Transport for London and Westminster City Council.

Susan Claris

Associate Director

Susan Claris is an Associate Director in Arup’s Transport Consulting Group in London. She is a transport planner and anthropologist with significant public sector experience and a particular interest in walkability, creating more liveable, vibrant, safe, inclusive and healthy streets and communities (www.arup.com/walkingcities). Susan is a Trustee of Living Streets, the UK charity for everyday walking. 

Susan’s 30-year career has focused on public sector clients, including Highways England, the Department for Transport, the Office for Low Emission Vehicles, the Welsh Government and various local authorities. Susan has also worked on research activities in Arup, e.g. urban mobility for the World Economic Forum’s SlimCity initiative and urbanisation for Arup’s Drivers of Change programme. Susan lead Arup reviews of the UN-Habitat Global Report on Human Settlements 2013: Planning and Design for Urban Mobility. Arup was a strategic adviser to the C40 group of cities and Susan was project manager for “UrbanLife” workshops.

Prior to joining Arup, Susan worked for the Department for Transport in London for six years. 

Andrew Potter Tim Daniels Dan Hubert

Andrew Potter

Parking Perspectives

Andrew Potter has been providing transportation consultancy support for over 25 years, working for global consultancies in the UK and abroad. He provides guidance and analysis for town centre regeneration, support and assurance on parking demand, capacity and need, and strategic solutions for authorities who wish to bring forward car parks for other development or make other changes to influence parking choice and behaviour.

His analysis and comment is drawn from ideas and research from the academic world, conference and journals and remains active in exploring and examining what other jurisdictions around the world are doing to change how parking is provided.

He is a director at Parking Perspectives.

Tim Daniels


Tim Daniels is a Director of Videalert Ltd, one of the UK’s leading suppliers of traffic enforcement and management solutions.  The company provides an intelligent digital video platform that supports multiple traffic enforcement, traffic management, crime prevention, community safety and Clean Air Zone enforcement applications simultaneously from the same infrastructure.

With over 30 years in the software industry, Tim has extensive experience in driving the growth of small to medium sized software companies having held senior sales and regional operational management roles (in UK and EMEA) with companies such as IBM, BMC Software, Acta Technology (acquired by Business Objects who in turn were acquired by SAP) and more recently Informatica Corporation where he was Managing Director of the UK subsidiary company.

In 2008 Tim along with his fellow Director, Dave Richmond acquired a controlling equity stake in the Videalert business. Tim has a BA (Hons) degree in Business Studies from London Metropolitan University. 

Dan Hubert

Chief Executive Officer

Dan Hubert, founder of AppyParking, is on a smart city mission to make parking a truly forgettable experience. His ambition is to build the world's first connected car and kerbside management platform to bridge the gaps between big data, Traffic Management Order mapping, Internet of Things (IoT) and agnostic payments.

Dan’s vision is focused on enabling local authorities to take control of their smart city future with a digital platform built upon the UK’s first standardised data set for on and off-street parking. This is the basic foundation required to unlock intelligent mobility initiatives and deliver much needed benefits for citizens, such as reductions in congestion, traffic and pollution. 

AppyParking won The Parking Futures trophy at the British Parking Awards 2017 for its One Click Parking™ solution and the Parking Innovation Award in 2018 for Signs to Lines TRO Mapping.

Carolin Reiner Jonny Combe Peter O

Carolin Reiner

Associate Advisor
Behavioural Insights Team

Carolin is an Associate Advisor at the Behavioural Insights Team, focusing on consumers, energy and sustainability. Before joining, she worked as a visiting researcher in the climate policy department of the German Institute for Economic Research. Carolin obtained her Master’s in Public Policy, which focused on quantitative policy analysis, at the Hertie School of Governance in Berlin, where she also worked as a research associate on energy and infrastructure governance. Prior to that, she was a trainee with the European Central Bank. She completed her undergraduate degree in Transatlantic Relations and Economics at Sciences Po Paris and McGill University in Montreal.

Jonny Combe

Chief Executive Officer UK

Jonny Combe is PayByPhone’s new Chief Executive Officer for the UK. He was brought into the newly created position with to grow the PayByPhone business aggressively in the UK, to build new partnerships, and to collaborate with the team at its parent company, Volkswagen Financial Services (VWFS), to create joint strategy with PayByPhone for the future of mobility. 

Combe has a long track record of innovation and delivering growth in the automotive industry. He joined PayByPhone from the BMW Group where he spent the past 12 years in various management roles, most recently as General Manager for Environment, Real Estate, Mobility and Innovation in EMEA. 

At BMW, Combe spearheaded the Digital and Innovation Programmes in the UK and pioneered the birth of the award winning BMW Innovation Lab and The Intrapeneur Lab. 

Peter O'Driscoll

Managing Director

Peter O’Driscoll is the Managing Director of RingGo, the UK’s leading cashless parking solution, which is now a part of BMWi’s Mobility Services division.  

After graduating from the University of Kent, Peter started his career in the Middle East with a successful new business start-up before returning to the UK to work in vehicle leasing where he played a major contribution to new business fleet growth.

His wide-ranging parking industry experience commenced in 2004, when he joined NCP, quickly progressing to Head of Sales, where, amongst a host of other achievements, he used his knowledge of the leasing industry to drive the development of NCP’s Gateway card – a dedicated parking solution for businesses.  

Five years later he transferred to the then fledgling Parkmobile Group, heading up the UK business as Managing Director, and spearheading the growth of cashless parking across the country.

Following the merger of RingGo and Parkmobile in 2012, Peter oversaw the growth of the UK’s number one cashless parking solution, taking the UK base from a few million to the 14 million registered customers it has today.


Dr Rachel Lee Tom Fleming Mital Patel

Dr Rachel Lee

Policy and Research Coordinator
Living Streets

Rachel is policy and research coordinator for Living Streets, the UK charity for everyday walking. She works on a wide range of issues from pavement parking and pedestrian crossings, to increasing active travel at rural workplaces and neighbourhood planning.

Since Living Streets in 2012 she has authored several reports, including the State of our Streets, Why Places Matter, Overcoming Barriers, and Sharing the Space a report looking at pedestrian and cyclist interactions.

Previously, Rachel worked for the RSPB.

Thomas Fleming

Principal Consultant

Thomas Fleming is a Principal Consultant at ITP with expertise in transport strategy, policy, economics, inclusive mobility, research and engagement, working in the UK and internationally for clients including Department for Transport, Transport for London, Foreign and Commonwealth Office and the World Bank. He joined ITP in 2014 after graduating from Loughborough University where he obtained a BSc (Hons) in Transport and Business Management.

Thomas is passionate about improving the function of transport in cities.  His vision is to ensure that all have access to high-quality, effective, affordable mobility solutions; irrespective of income, gender, location or circumstance.

In 2015, he was awarded a bursary by the Transport Planning Society to explore his ideas for the future of national road-user charging in the UK where he developed and championed the innovative approach of ‘Travel Budgeting’.

Mital Patel

Transport Officer
London Councils

Mital Patel is the Transport Officer at London Councils where she has worked for over four years. She currently works in the Transport and Mobility Services department and has responsibility in a number of areas including parking and traffic policy and operations, the London Lorry Control Scheme and the Health Emergency Badge.

Mital has worked in the parking and transport sector in London for over 15 years now, previously at the London Borough of Islington Parking Services and Transport for London (TfL) working with schools and TfL's STARS (Sustainable Travel Active Responsible Safe) accreditation scheme that inspires young Londoners to think differently about travel and its impact on their health, wellbeing and the environment.

More recently, Mital has been celebrated in the December edition of Parking News for “creating a community of parking professionals in the capital”. She is most proud of her collaborative working relationship with the 32 London boroughs, City of London and TfL in order to deliver an effective and transparent parking management service.

Nigel Hallam Jason Gooding Rob Shoebridge

Nigel Hallam

WPL Service Officer
Nottingham City Council

Nigel Hallam has a law enforcement background and has recruited and led the Workplace Parking Levy (WP) team since its establishment in 2011. Nigel has written the WPL operational policy and procedures and he manages all aspects of the scheme on a day-to-day basis.


Jason Gooding

Head of Parking, Fleet and Transport Services
Nottingham City Council

Jason Gooding has background of working in manufacturing and project management and is currently the Head of Parking, Fleet and Transport Services at Nottingham City Council. 

He is responsible for on-street and off-street parking, the Workplace Parking Levy (WPL), the council’s internal parking management operation and also passenger transport services, meals at home and fleet Services. This portfolio of services covers a mixture of commercial and support services that are key income and expenditure generators. 

Jason was the Team Leader for the WPL Implementation Team and was responsible for the development of the scheme’s detailed design, implementation and successful operation of the first WPL scheme in Europe, which has generated in excess of £54 million of funding for investment into public transport in Nottingham since the scheme commenced. 

Rob Shoebridge

Civil Enforcement and Parking Services Team Manager
Derby City Council

Rob Shoebridge joined Derby City Council in 2006 when Civil Parking Enforcement was introduced. Prior to working for the council, Rob worked for Derbyshire Constabulary in the police prosecutions team within the Crown Court Support Unit, latterly managing the Central Summons Unit handling offences dealt with under the summons procedure.

Rob prides himself on innovation and marginal gains. He challenges his team to push for those 1% improvements and openly encourages challenges to working practices to keep ideas fresh. Throughout his 12 years with the council, Rob has been instrumental in introducing:

  • Structured Blue Badge fraud detection

  • Night-time economy enforcement allowing Purple Flag status to be achieved

  • Best practice working relationships with Citizens Advice Bureaus

  • Introducing enforcement cameras to 20 locations

  • A timely response to challenges and representations - 85% of challenges are dealt with within 7 days

  • A bespoke notice processing system driven by automation

  • A new Parking Services website to allow customers to self-serve

  • Footway parking enforcement

  • Producing a Parking Annual Report that won the PARC Award for Innovation in 2018

  • Adopting a best practice approach towards challenges and representations where there are learning opportunities for staff and traffic engineers

Nigel Williams Simon Morgan Keith Moyles

Nigel Williams

British Parking Association

Nigel is a well-known figure in the European parking industry. In the course of his 30-year career in the French and UK parking sectors, he has acquired extensive knowledge of all aspects of the business.

Nigel is Chair of the Board of Directors of the British Parking Association. He is also a member of the European Parking Association’s Board of Directors, as well as co-chair of the e-payment working group.

An architecture graduate from Cambridge University, Nigel has held various positions including Managing Director of Vinci Park UK (now Indigo UK) and Development Director for Q-Park UK. He started Parking Matters in 2008 and its French sister company Statiom in 2013.

He has made numerous presentations at conferences and seminars in Europe and the Middle East. He is co-founder of the annual Parking & Property event

Simon Morgan

IHE Traffic Signs Group

Simon Morgan is chairman of the Institute of Highways Engineers (IHE) Traffic Signs Panel, a group which does much to promote the optimal use of traffic signs and markings. It works closely with DfT, BSI and BPA in helping with their publications, publishes with Highways England the definitive guide to sign structures, provides a professional accreditation for traffic signing professionals and runs training courses and an annual conference.

In his other role, Simon is Chairman of Buchanan Computing, which he founded in 1997. It is the leading UK provider of training related to signs and traffic orders, as a result of its popular software applications, SignPlot and ParkMap. It also specialises in web mapping, hosting and cloud computing services for the UK highways sector. It maintains the free web services: CollisionMap.uk and TrafficOrders.uk.

Keith Moyles

Contracts Manager, Civil Parking Services
Knowsley Council

Keith Moyles has worked in both the public and private sectors of the highways and traffic engineering industry since 1991. For the last five-and-a-half years he has assisted Knowsley Council with the implementation of civil parking enforcement and the management of its associated contracts.  

His experience includes, but is not limited to, design and project management of a wide variety of local authority projects and programmes. His previous focus included preparation of feasibility studies, option appraisals, outline design, detailed design and supervision in the traffic and transportation field, including co-ordination of statutory undertakers.

Keith’s specialism covers: sustainable travel; encouraging modal shift; bus priority; accessibility improvements to bus stops; cycling; and accident remediation schemes and route remediation. He also has experience with specialist areas of traffic management, S278/38s, Traffic Regulation Orders, managing projects involving LTP (local transport plan) partners, agency groups, communities and other stakeholders.

Sarah Randall Avisha Patel Penny Winder

Sarah Randall
Head of Parking

Croydon Council

Sarah Randall joined Croydon Council in 2007, as General Manager, Operations. This was at a time when the Parking Section had been through a failed outsourcing project and was severely under resourced. Sarah turned around a large backlog of PCN representations, which was so large that the council was having to write off a high volume of cases. At the same time she oversaw the introduction of a new back office system.

Sarah was then seconded to undertake a street based service review, which saw the merger of 8 separate teams who provided street based services into one generic Neighbourhood Enforcement Team.

After starting a family, Sarah returned to Parking Services as the General Enforcement Manager in 2011, where she managed a team of 50 CEOs, the Car Pound & Abandoned Vehicles Team.

Sarah became Head of Parking in 2015, and has developed Croydon Parking into a high performing and innovative multi-award winning service. Successfully piloting and introducing a school pedestrianised scheme, which has seen a shift in the number of children walking instead of being driven to school and major improvements to safety.


Avisha Patel
Senior Consultant (Traffic and Parking)

Project Centre

Avisha Patel joined Project Centre as a GIS technician in 2014. She has worked her way up to a Senior Consultant leading on a wide variety of parking schemes. In recent years, Avisha has taken a keen interest in smarter travel and the focus surrounding electric vehicle (EV) charging points for local authorities and is now Project Centre’s go to consultant for all things electric vehicle related.

Avisha has led on a number of electric vehicle strategies across London and delivered comprehensive and accessible charging networks for residents, business and visitors, as well as hosting and speaking at electric vehicle forums and encouraging best practice.

Penny Winder 

Alpha Parking 

Penny Winder is Director of independent parking consultant Alpha Parking, which helps implement and support CPE from the first stages of development through to CPZ design, consultation, car park review and optimisation, signs and lines review, ParkMap and Traffic Order bureau service, surveys and traffic counts, IT and manuals. Alpha has quickly established itself as the leading consultant in parking training and mystery shopping, offering City & Guilds approved courses to local authorities and private sector clients.

Polly Cook Kay English Ryan McGowan

Polly Cook 
Executive Programme Manager 

Leeds City Council 

Polly Cook has been Leeds City Council’s Executive Programme Manager since 2006. She started within customer services undertaking change management projects, involving ICT, staff changes and process reengineering. She then moved to work in PPPU to focus on procuring the PFI contract for the Leeds Recycling and Energy Recovery Facility (RERF)

She led a regional project to deliver a contractor to focus on energy efficiency works across the domestic sector, resulting in the appointment of Better Homes Yorkshire.

Since December 2015 she has led the council’s breakthrough programme for cutting carbon and improving air quality, managing a team of 17 staff and multiple complex projects.

Kay English 
Traffic Manager 

City of London Corporation 

Kay English has been Traffic Manager at the City of London Corporation since 2009. Her responsibilities currently include on and off street parking and management of special events on the highway. Kay has worked in parking related services since 1997 in various London authorities as well as authorities outside of London. 

Ryan McGowan 
Policy Advisor 

Department for Transport 

Ryan McGowan is a policy advisor at the Department for Transport. Ryan is responsible for the development of government policy in relation to parking, bus lane and moving traffic enforcement.

He is currently leading the Department’s work on pavement parking, guidance on bus lane enforcement, and new legislation to enable camera enforcement of parking restrictions in mandatory cycle lanes.

Ryan has worked at the Department for 18 months, and previously worked at the National Institute for Health and Care Excellence.

Ryan McGowan is a Policy Adviser at the Department for Transport.

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22 January 2019

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Traffic and Parking 2019
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