Veronica Reynolds

Behavioural Change Advisor, Vectos

Veronica Reynolds has been a walking and cycling champion for more than 20 years. She was a founding director of Walk England, co-creator of the award winning Beat the Street initiative and former Trustee at Living Streets. 

At Vectos she has led behavioural change projects at Milton Park in Oxfordshire where she has succeeded in getting more staff at the business park to choose sustainable transport – the car pool scheme has increased from a handful of users to over 650 in just 18 months. 

The judging panel said: “The breadth and dedication Veronica demonstrated in her work. Also, that she was tackling activity at a large site – Milton Park, but also a site that would otherwise again default to mass use of the car.”

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