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Contracted & managed events

Landor LINKS develop and run more than 20 events per year, including conferences, training seminars, awards ceremonies, exhibitions and overseas trade missions.

Landor LINKS provides contracted event services on behalf of, and in partnership with, national, local and regional Government, academia, consultants, and industry organisations. 

Landor LINKS delivers events designed to meet our client's outcomes.

Shared and fully managed risk models offered.

Facilitating multi-partner collaborations: a speciality!

Partnering Organisations

Featured clients

Department for Transport

The Department for Transport

Landor LINKS provides professional event management services to the Department for Transport (4-year framework contract).

So far Landor LINKS have worked with the Department for Transport to organise a Bikeshare Masterclass, WebTAG, Propensity to Cycle Toolkit Workshop and lots more.  

Foriegn Commonwealth office

British Embassy Budapest

Landor LINKS worked with the British Embassy in Budapest to organise a UK trade mission to visit the think.BDPST event. 15 SMEs and start-ups from the UK were selected to take part in the 3 day visit. 

Case study:
Leicester City Council

2-Day event, 19-20 May 2016. 800 delegates, 150 expert speakers and 65 exhibiting organisations

Main client objectives

Cycle Tours

Raise the profile and understanding amongst senior decision makes about Leicester vision, ambition and success in providing facilities for, and the promotion cycle and walking

We invested considerable time with Leicester City Council understanding the narrative they wanted to communicate – cycling and walking strategy is being used to create a better place which in turn is bring in investment and creating jobs.

Leicester City Council’s appointed project manager played a very active part in the programme development. n Ahead of the event we developed a series of feature articles and supporting news stories from an in-depth interview with the elected Mayor to a detailed technical feature on the conversion of an old car park into a high quality public space. These were used in print and online and subsequently have led to pretentions at other conferences – both Landor events and with third parties.

Within the programme we built in content with local stakeholders (e.g. employers, developers, local Universities, volunteers) and key partners (e.g. British Cycling and Sports England) and fly in two keynote speakers from New York Transit Authority and NACTO (North American Chief Transport Officers) . Building memorable links between New York’s surprising success in developing cycling and Leicester’s approach and ambition.

Studies tours, rides and social activities designed to showcase and experience the City.


Support Leicester’s case for winning Cycle City Ambition Grant support

We built a narrative both internally and externally – this was built into the design.

Key influencers and decision-makers were invited to speak and attend.

The Transport Minister spoke and deeply involved the core DfT active travel team

Created a space for ‘fringe’ events and meetings with many networking opportunities.

Created critical capacity locally – local authority, business stakeholders, 2x LEP’s and Universities

Generated considerable publicity – local TV, radio and newspapers and trade press. 


Increase internal understanding, in particular, understanding around the park, the cycling and walking strategy support and how it interlocks with the wider city vision as a Great City to Live, Work and Visit

We devised a programme which enabled contributions for various LCC heads of department including inward investment, public health, tourism and transport development together with elected Mayor, Sir Peter Soulsby. We understand this was a first, and greatly appreciated.

Over 100 local delegates

Part of the exhibition was made available to local organisations.

Study tours, rides were used to best effect and pre-existing activity (like the mass schools ride and Sky Ride) were brought together with the Cycle City Active City event acting as the catalyst.


To host, what for Leicester, was a large conference – supporting strategic tourism objective

The Curve theatre was utilised to its fullest with a multi-stream conference and exhibition venue – a first.

Provided collateral for council documents since e.g. photographs, testimonials

Involved other council departments including Inward investment and Tourism

Utilised other city venues and spaces e.g. Richard III Centre; Civic Hall; city tours, on foot and bike 

Our objective as organisers is to create a great event and a memorable experience

Some good things followed

Sir Peter Soulsby invited to address major US conference, North America Chief Transport Officers, NACTO 2016

April 2017 Leicester Confirmed as host of HSBC British Cycling City Ride Partner for the next 10 years


January 2017 Leicester City Council and Leicestershire County Council one of the largest winners of Sustainable Travel Access Fund

June opening of £750,000 cycle circuit majority funded by British Cycling

On the success of Cycle City Active City Leicester 2016 Landor LINKS were contracted to produce a new event in 2018 at De Montfort University supporting the Council’s Great City vision

Leicester City Council worked in partnership with Landor LINKS on the hugely successful 2016 Cycle City Active City Conference. Throughout the planning, promotion and delivery the Landor team provided a creative, energetic and dynamic contribution that made this a high impact and ground-breaking event for the city. The Landor team get it ! They know how to work with cities that know what they want and help them get on with it.

Andy Salkeld

Cycling Co-ordinator, Planning, Transportation and Economic Development, Leicester City Council

Andy Salkeld