Cycling Workplaces - Transport for London
Cycling Workplaces provides products and services to London employers to help kick-start and promote cycling amongst their staff. The initiative provides organisations (with five or more staff): Free cycle parking products (the workplace funds installation), Cycle safety seminars – to help start cycling and provide key skills, On bike cycle training at work (taster and 121s) – to build confidence and skills, Cycle safety checks – to ensure bikes are safe, Cycle maps and cycle safety information.
WINNER: Bikeability Plus in Peterborough - Outspoken Training
The overall aim of the project was to help build a better cycling culture within five primary schools in Peterborough and to encourage children, parents and teachers to cycle more often. Funding was used from the DfTs ‘Bikeability Plus’ pilot and developed a 7 week programme based on their modules that played to strengths and experience and that offered each year group a cycling activity. The overall target: Increase those cycling to school at least once per week by 20%.
COMMENDED: Biking Schools - Ealing Council
The aim was to significantly increase the number of pupils cycling to school on a regular basis. The campaign was launched in St Gregory’s RC Primary School in Ealing to help address issues of congestion and an increase in pupil admissions in the area. Additional outputs included increasing staff and parent cycling figures and ensuring the programmes sustainability longer term. The campaign has been so successful the school and parents are now funding ongoing school cycling initiatives.
Lambeth Bike Markets - Lambeth Council
The Schools Cycle Training Programme has gone from strength to strength over the 12 or so years that it has been running in Lambeth. Nearly every primary school in the borough offers the training to their children at some point throughout the year. Indeed last year alone 1362 children received Bikeability cycle training at their school. The training is important to instil, at an early age, safe cycling habits and to encourage a culture of active travel and healthy living.
Birmingham Cycle Revolution - Big Birmingham Bikes - Birmingham City Council - Wellbeing Service
The Big Birmingham Bikes programme is a 5 year programme that commenced in November 2013 with clear objectives to improve the levels of cycling within Birmingham with a particular focus on the most deprived areas of the City. The programme has been established to deliver access to 4000 new bicycles, cycle training, guided rides and bicycle maintenance training focusing on Birmingham’s hard-to-reach communities, inspiring positive behaviour change through the medium of cycling.
Heathrow: Try a bike on us campaign - Heathrow Airport Limited
Heathrow and BMW worked in partnership to get more people cycling to the airport. The objective was to provide anyone who worked at the airport to borrow either a BMW eBike or a Standard bike for two weeks free of charge via the airports Heathrow Commuter Team. The aim of the project was to run a marketing campaign to promote the 'Try a Bike On Us' campaign to airport staff that lived within a reasonable distance to the airport. The campaign objectives were to: To raise awareness of cycling and its benefits through the Heathrow Cycle Hub to airport employees. Use strong marketing techniques to make staff aware of the offer, Double the number of staff cycling to work and increase Heathrow Cycle Hub membership.
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