Best Smarter Travel Marketing Campaign Award Criteria
This Award recognises smarter travel marketing campaigns that engage with their target audiences, have a measurable impact, are replicable elsewhere and are great value-for-money. They can be single medium or omni-channel. The key question will be: does it work well?
Specific criteria for this award:
The entry shall include details of:
The target group(s) for your marketing campaign and how you tailored the campaign to meet their needs;
The level of engagement and results you achieved, such as how many people you reached, follow-up contact, social media traffic and levels of behavior change achieved; and
Campaign spend and resourcing, including cost per head, benefits to the user and to other stakeholders, such as a local authority, an employer, the NHS and so on.
|Sponsorship queries, contact Daniel Simpson l firstname.lastname@example.org l 020 7091 7861|
Conference enquiries, contact email@example.com l 020 7091 7865
By registering to attend, you are giving Landor LINKS permission to contact you about similar events in the future. Please note that the published programme is subject to change without notice. Promocodes must be redeemed at time of purchase
Published programme subject to change. Event booking subject to payment terms.
Photography by: kostisnikolas.com
© Landor LINKS 2015
19 October 2017
ArenaMK, Milton Keynes