Max Crane-Robinson

Max Crane-Robinson

Commercial Director
NCP

Max Crane-Robinson joined NCP as a regional Managing Director in May 2009, taking full responsibility for the strategic, commercial and operational accountability across the Southern region. In October 2010 Max became Commercial Director and heads up the Marketing, Product and Pricing and Insight teams.
Max is responsible for defining and implementing strategies and innovation that grow long term core revenues, improve the user experience and enhance NCPs value proposition for both consumers and clients.
Prior to joining NCP, Max’s career spanned retail, consumer goods and hospitality in both line management and consultancy roles. Following an Engineering Degree from Oxford University and post graduate study in manufacturing at Cambridge University his fist role was in factory management for Procter & Gamble. Max then moved into consultancy working for Coopers & Lybrand’s Marketing and Operations team before joining the Private Equity backed pub company Punch Taverns as a Director. Following Punch’s acquisition of Scottish & Newcastle pub division Max moved back into consultancy working for businesses that include Argos, Homebase, Asda and Avon Cosmetics in parallel with setting up a number of new ventures.
Max is married and has two children and is a keen skier and kite-surfer.