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BetterPoints is an evidence-led, digital behaviour change platform targeting interventions around walking, cycling and other forms of sustainable travel. We have built a system of tools for designing and managing interventions that encourage behaviour change using a broad “reward mix” of incentives as well as generating hard evidence. Our motivational, user-facing smartphone app is managed and driven by a digital platform, which is underpinned by behaviour change research and best practice. Visit us at stand A5 and ask about our digital engagement toolkit, evidence model, and services around cycling, walking, and sustainable transport. We will demonstrate our Behaviour Change Management System, data visualisation of evidenced journeys for city and transport planners, and don’t forget to ask about our air quality projects in the UK and Europe. Two recent EU-funded projects have been recognised for their innovative approach and successful outcomes. BikeSmart Reading received the Healthy Streets “Best Modal Shift Programme” award and Bella Mossa Bologna received the Civitas “Bold Measure” award.
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