Social Bicycles’ mission is to use technology to enhance local sustainable transportation. Our staff has deep roots in urban planning, and many of its team members have worked for local DOTs and advocacy groups. The Social Bicycles team is driven by the conviction that the best way to promote sustainable and integrated local transit is to offer the most advanced technology and an extremely user friendly experience – all at a scalable price point.

The Social Bicycles team has transformed the bike share industry by leading the way with innovative technology and business models. Social Bicycles was the first in the world to develop a ‘smart-bike’ product, the first to integrate real-time active GPS and wireless communications into the bicycle, the first to integrate mobile payments, and the first to develop a low-cost pay-as-you-go plan for bike share memberships.

Since 2008, SoBi has been developing its innovative smart bike and related software and equipment.  At the core of SoBi’s success is its smart bike technology with a proprietary GPS-equipped locking mechanism embedded on a classic Dutch-frame bike (rather than on a docking station). SoBi has delivered its smart bike solution to a wide variety of programs, including municipal, university, and commercial markets and currently has 4,000+ bikes live in 18 locations in the United States, Canada, Australia, and Europe.