| | | | | | ITP: How to boost bus use in Australia | | | | | | Getting more people out of their cars and onto public transport is the holy grail for many metropolises. UK consultant ITP was recently asked by an Australian town to help develop a strategy to do just that.
Noosa, a town on Queenslands Sunshine Coast some 150km north of Brisbane, is often described as paradise. But paradise, in this case, is under threat. The consequence of the perfect environment that Noosa offers is to attract people. People brings cars, cars bring congestion and congestion brings frustration and pollution, neither of which are happy bedfellows of paradise, explains Colin Brader, managing director of the Integrated Transport Planning (ITP) consultancy. The car culture [in Noosa] is strong and cars are often big and powerful. The machines that are required to eat up miles of outback, dirt trails and beach roads are the same vehicles that take the children to school, visit designer shops and tumble the family onto the beach at every opportunity. The size and number of vehicles and the pollution they bring are a direct contradiction to Noosas UNESCO designation as a biosphere.
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